Award winning Dentsu Digital Camp is coming back in Bulgaria
29th January 2019, Sofia: "Dentsu Digital Camp" 2019 will get together local, regional and global marketing experts who will exchange knowledge and experience about the development of the industry and the challenges of the digital economy for a third year in a role on 14th February. The main topic of this year's event is "Embracing Disruption".
"Dentsu Digital Camp" will welcome on one place more than 650 media industry professionals and opinion leaders, alongside representatives of some of the most prosperous regional and global companies. They will present their solutions for converting the disruptive force of transformation into a source of sustainable business development.
The event will emphasize on key success factors in the context of the digital economy such as use of data and technologies for creating real user experience, importance of high quality content and people-based marketing. The schedule will cover topics like maximizing creativity in the digital world; trust in the digital economy; strategies based on mobile mobile devices and video content; measuring the important performance indicators; creating a data based culture; recovering the control over the digital landscape through programmatic; telling original stories as a mean of creating long-term solutions and creating digital economy that works for all.
Some of this year's "Dentsu Digital Camp" speakers will be Jean Lin, Global CEO, Isobar; Maria Grachnova, CEO, Dentsu Aegis Network Bulgaria & Balkans; Tia Castagno, Head of Innovation and Content, Vizeum Global; Anna Easton, Global Head of Social Impact, Dentsu Aegis Network; Christian de Smit, Head of Account of the Digital Center of Excellence, Dentsu Aegis Netherlands; Dan Hagen, Global Chief Strategy Officer, iProspect; Matt Potter, Chief Content Officer, John Brown Media; Rustam Ziganshin, Reseller Partner CEE, Facebook; Johan Johansson, Digital Analyst, Outfox; Alexandru Ursu, Regional Account Manager - Marketing Cloud, Salesforce; Gabriel Matwiejczyk, Head of Measurement CEE, Facebook; Daniel Urminský, Region Manager – Emerging Countries, blue-infinity Linked by Isobar and Konstantin Boev, Digital Strategy Manager.
"Dentsu Digital Camp" is organized by Dentsu Aegis Network Bulgaria, part of the global agency holding group. Dentsu Aegis Network. In Bulgaria, the communications company develops the media agencies Carat, Vizeum and Dentsu X, the digital marketing agency iProspect, the digital creative agency Isobar and the media, investment and programmatic arm Amplifi.
More information about the event and the speakers can be found at http://digitalcamp.bg/. The event is powered by Philip Morris Bulgaria, MasterCard, Zagorka, IAB Bulgaria, eCommerce Academy, SoftUni and the media support of bTV Media Group, 24 Chasa, Manager magazine, WebCafe, sportal.bg, mail.bg, actualno.com, dir.bg, vsichkioferti.bg, JCDecaux Image, Mall Advertising, metroreklama, olx.bg and Kaldata.
For further information contact:
Dentsu Aegis Network
26-30 Bacho Kiro Str.
T: +359 (2) 981 99 17
About Dentsu Aegis Network
Part of Dentsu Inc., Dentsu Aegis Network is made up of ten global network brands - Carat, Dentsu, dentsu X, iProspect, Isobar, mcgarrybowen, Merkle, MKTG, Posterscope and Vizeum and supported by its specialist/multi-market brands. Dentsu Aegis Network is Innovating the Way Brands Are Built for its clients through its best-in-class expertise and capabilities in media, digital and creative communications services. Offering a distinctive and innovative range of products and services, Dentsu Aegis Network is headquartered in London and operates in 145 countries worldwide with more than 40,000 dedicated specialists.