Bulgaria’s Dentsu Digital Camp 2018: Transforming the Future for 650+ attendees

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16 February 2018, Sofia: Dentsu Digital Camp 2018 succeeded to repeat the success of its first edition bringing on one stage 13 renowned speakers from Dentsu Aegis Network agencies, local and global media and some of the biggest Bulgarian companies that were able to speak in front of 650+ attendees about the transformation of future throughout people and data.

The event kept the interest of all participates till the very end combining topics such as data-driven marketing, multi-platform approaches for delivering higher efficiency, the use of artificial intelligence, digital transformations in the tobacco and pharmaceutical industry, the changing face of retail etc. 

The event hosted a diverse variety of people from the media industry in Bulgaria and the Balkan region including regional and local advertisers, media owners and technology companies succeeding to turn itself into an ultimate networking opportunity for attendees, speakers and sponsors alike.

“Dentsu Digital Camp is about getting everyone involved with the disruptive trends of the digital economy in the same room and talking about what works best and what mistakes we should avoid. I do believe that digital events like our Dentsu Digital Camp is exactly the way we can transform the future for not only the advertising industry and the advertisers but indirectly for the whole society as well building a digital economy that works for all people at scale”, Maria Grachnova, CEO of Dentsu Aegis Network Bulgaria, said. “For a second year in a row we successfully encouraged the industry to not only embrace the possibilities that digital innovations in media offer but to practice, incorporating them in their business and marketing strategies. I would personally like to thank each and every one of our dedicated speakers – as they were the one that brought this transformation for us”, she added. 

A big thanks from all DAN Team Bulgaria to all the speakers that presented the transformative future of the advertising industry in such a persuasive way: 

"If you are not a start-up, you are a turnaround."

Nigel Morris, Chief Strategy and Innovation Officer, Dentsu Aegis Network

"Success is not about making mistakes, it is all about solving the consequences of failure. Successful organizations are successful in firefighting." 

Rikke Grundtvig, CMO, Dentsu Aegis Network NCE 

"People do not buy commercials, they buy relevance."

Massimo Fontana, General Manager, Amnet & Head of Programmatic, Dentsu Aegis Network EMEA

"Amazon does not innovate, it creates."

Alex Hamilton, Head of Insight, Isobar

"Think less like a marketer and more like an inventor"

Ilias Sousis, Head of Agencies and YouTube for Google

„Solving online to offline attribution = solving advertising efficiency.“

Tatiana Greshnova, Head of products of DataLab Russia

"67% of clients stop using a product due to bad customer experience".

Rumyana Trencheva, Managing Director for SAP South-East Europe &

“Technology is a factor that disrupts business and not the other way around”

Dimitar Dimitrov, CEO Sopharma Trading

"We are looking forward to revolutionizing the tobacco industry by offering harmless products.

Dimitar Kostov, Marketing Manager Reduced Risk Products, Philip Morris Bulgaria 

"2018 is the year of native ads”

Hristo Hristov, Chairman IAB Bulgaria, CEO of Netinfo

You can see the whole story of the second Dentsu Digital Camp in pictures right here.


For further information contact:

Rumiana Yakimova
Corporate Communications
Dentsu Aegis Network
26-30 Bacho Kiro Str.
2nd floor
Sofia 1000
T: +359 (2) 981 99 17
E: rumiana.yakimova@dentsuaegis.com

About Dentsu Aegis Network

Part of Dentsu Inc., Dentsu Aegis Network is made up of ten global network brands - Carat, Dentsu, dentsu X, iProspect, Isobar, mcgarrybowen, Merkle, MKTG, Posterscope and Vizeum and supported by its specialist/multi-market brands. Dentsu Aegis Network is Innovating the Way Brands Are Built for its clients through its best-in-class expertise and capabilities in media, digital and creative communications services. Offering a distinctive and innovative range of products and services, Dentsu Aegis Network is headquartered in London and operates in 145 countries worldwide with more than 40,000 dedicated specialists.