Beach House Schedule

09:00 - 10:15
Cannes Lions & Dentsu Aegis Network

Young Marketers breakfast (closed event)

11:00 - 11:30
The Pursuit of Privacy

Privacy | Everywhere, and nowhere. Privacy is one of the most significant issues of our day, and there is no better team than The New York Times to investigate privacy in all of its dimensions fairly and fully. In conversation with iProspect, The New York Times Op/Ed team, Farhad Manjoo, Sarah Jeong, and Kevin Roose, join Ruth Stubbs, to examine the biggest privacy stories of the year and their unshakable impact on the advertising and marketing business, as well as digital tracking, facial recognition, surveillance, and the privacy questions surrounding our genetic codes.

  • Farhad Manjoo, State of the Art Columnist, Business Day, New York Times
  • Sarah Jeong, Columnist, Business Day, New York Times
  • Kevin Roose, Columnist, Business Day, New York Times
  • Ruth Stubbs, Global President, iProspect

RSVP for this session here.

Adobe/Intel: Creativity, Intelligence and Trust: Keys to delivering breakthrough brand experiences

In a time when experiences are the new product, trust is the new currency. Evolving consumer expectations and the rise of new technologies means it’s vital that customer data is used sensitively and responsibly.

Creativity is at the core of all great experiences, but in order to forge deep customer connections, brands today must also harness data to deliver credibility and relevance, at every touch point.

Understanding the customer journey, and the moments that matter within it, has never been more important. Join this panel and explore strategies to build and nurture powerful consumer-brand connections founded on transparency and trust.

  • Laura Desmond – CEO, Eagle Vista Partners (Moderator)
  • Ann Lewnes – CMO, Adobe
  • Julie Coppernoll – INTEL
  • Ron Amram – Heineken
  • Wayne Gattinella – CEO, Double Verify
  • Brian Monahan – DAN

RSVP for this session here.

12:30 - 13:15
The Sound of Storytelling

In a world that is becoming ever more connected, but with consumers striving to reduce screen time, audio consumption is higher than ever before.

In this session, Spotify, The Story Lab and Microsoft will discuss the role that audio plays in today's new frontier of story-telling - and what brands need to adapt in their content strategy to win in this growing space.

  • Titi and Zikaya, The Dope Labs Podcast
  • Cathy Boxall, Head of Brand Entertainment, The Story Lab
  • Geoffrey Colon, Head of Microsoft Advertising Brand Studio
  • Xavier Jernigan, Head of Cultural Partnerships, Spotify (Moderator)

RSVP for this session here.

14:00 - 14:30
Roundel & Merkle: People love a brand that knows what they like

Being a part of Target has taught Roundel a lot about media. Namely, that instead of disrupting people’s lives, media can deliver joy—when it’s done right.

For Roundel, right means re-imagining the way the industry works today. It starts with seeing every customer as a guest and ourselves as a good host. One that promises to use everything it knows about people to anticipate what they’ll need—and delight them with it.

This requires striking a new balance between analytics and empathy, code and common sense, IQ and EQ. It rewards choosing platforms that reflect a brand’s long-term vision over chasing vanity metrics for quarterly reports.

In short, it’s the act of moving media forward by making it meaningful to all of us:

  • By offering people the right messages in the right places at the right times—in ways that prioritize their privacy, intelligence, and values.
  • By putting brands—and their products—in the best position to grow business, gain trust, and build lasting relationships.
  • By giving agencies a clear picture of where their clients’ ads run, who they reach, and why.

  • Dave Peterson, VP, Roundel (part of Target)
  • Adam Lavelle, Chief Solutions Officer, Merkle

RSVP for this session here.

14:30 - 15:00
Launching the DAN Creative Intelligence Unit

The average person sees 4,000 commercial messages every 24 hours, making the digital economy a battleground for attention. For this reason, consumer attention is fast becoming the most valuable commodity within media and communications. While there are many variables which influence grabbing a consumer’s attention, more and more importance is falling on the creative itself.

The question becomes, how can brands better understand the aspects of a particular creative that are not only grabbing attention, but delivering performance? How can brands then take those learnings and make them actionable at scale? During this session, we’ll talk about these challenges more broadly and how we’re partnering with Google’s AI & machine learning experts to develop solutions that will take a brand's creative asset development, production and performance to the next level.

  • Session host: Jennifer Bongiovanni, SVP, Global Media Partnerships, Dentsu Aegis Network
  • Sarah Stringer, SVP, Head of Innovation, Carat USA
  • Rohan Philips, Global Chief Product Officer, iProspect
  • Susumu Namikawa, EO, Creative, Dentsu Digital
  • Ben Royce, Head of Performance Data Science, Global Agency at Google

RSVP for this session here.

15:00 - 16:00
How can brands become & stay essential?

Consumer expectations are growing. We know that. In fact, most brands are no longer about products. Consumers expect a decent experience. They expect brands to know what they want, when they want it. It’s about service. Brands as a service.

There’s a growing antipathy towards advertising in the UK. Kantar’s latest research shows 55% of UK consumers feel “completely apathetic” towards advertising, up from 53% in 2018. Brands must offer something different to get through to the reluctant consumer: convenience, service and personalisation.

What are the keys to making your brand an essential service? How can brands use data and advanced analytics to better meet consumer need?

Campaign’s global editor-in-chief Claire Beale leads a discussion, in partnership with Merkle, to interrogate Brands As A Service and more.

  • Nishma Robb, Ads Marketing Director UK, Google
  • Erin Violi-Meehan, Global Alliance Manager, Adobe
  • Alice ter Haar, Senior Manager, EU Marketing, Deliveroo
  • Aida Bejgane, Head of Paid Acquisitions, Starling Bank
  • Michael Komasinski, President, EMEA, Merkle
  • Claire Beale, Global Editor-in-Chief, Campaign

RSVP for this session here.