Beach House Schedule
13:00 - 13:45
Creativity: When True Social Impact is The KPI
Leading brands understand the power of purpose, not only on for impacting business results but for impacting the world as a whole. For Canon, it is a tradition taking its powerful printing products to help put a spotlight on everything from identifying color blindness to supporting those with cancer. For AB-Inbev it was about taking an American icon, Jackie Robinson, and creating a culturally relevant, localized, personal experience. Anchored by a film from Spike Lee, the campaign embraced all channels with raising funds for the Jackie Robinson a core mission. And for Volkswagen, its own logo communicates with the female population to fight breast cancer in Mexico.
- Moderator: Claudia Penteado, Columnist, Portal Época Negócios, PropMark, BandNews FM
- Ricardo Marques, Group VP Marketing, Core and Value Brands, AB-Inbev
- Mario D’Andrea, President & Chief Creative Officer, Dentsu Brazil
- Rui Branquinho, Chief Creative Officer, DAN Brazil
- Sebastian Arrecheria, Creative Chairman, AC mcgarrybowen
RSVP for this session here.
15:00 - 15:30
Brands for Good
Today’s consumers are in search of a new version of the Good Life – one that does not require trade-offs between their own happiness and the health of the planet and society at large. Brands have no choice but to respond. But how do you build an authentic purpose-led brand that aligns itself with changing consumption patterns? And what is the role of marketing in driving innovative product development and engaging consumers effectively in a new version of the Good Life? Join an expert panel in the DAN beach house to learn more.
- Will Swayne, Global President, Client Solutions, Dentsu Aegis Network (moderator)
- Emanuele Madeddu, Executive Vice President, Global Brand Strategy, National Geographic
- Kirsten Allegri, CMO, SAP SuccessFactors
RSVP for this session here.
15:30 - 16:00
Carat & Microsoft in Conversation
- Kathleen Hall, Corporate Vice President, Microsoft
- Michael Epstein, Global President, Carat
16:15 - 17:00
National identity is dead – how should brands react?
Globalisation, urbanisation and political polarisation. Three current megatrends that are driving people to identify more with their home cities than their home countries.
So how can brands prepare for a future where the demographic story is shifting?
In 80 years from now we will have a population of almost 11bn - largely in urban areas. It’s impossible to know exactly how cities will grow. But the stark fact, according to the United Nations, is that much of humanity will be young, fertile and increasingly urban.
And as cities grow, nations will retrench and city-states will emerge. The tide of diverse, urban and hyper-connected people cannot be stopped. Are brands ready to react to this change?
Come join The Drum and Thomas Le Thierry, Global President, Vizeum at the Dentsu Aegis Beach House and a panel of industry leaders to explore this fascinating story. And the story of the evolving city-state and its people, who are moving towards a sustainable circular economy thinking.
- Thomas Le Thierry, Global President, Vizeum
- Gill Huber, Chief Client Officer, Posterscope
- Gordon Young, Editor in Chief, The Drum
RSVP for this session here.
Friday 21 June:
It's a wrap
It's a wrap: Highlights from the week in Cannes.
Thursday 20 June:
Winning in the digital economy
Winning in the digital economy: Trust, ethics & transparency.
Wednesday 19 June:
Japan day / Innovation & technology
Japan day: Innovation & technology. Driving greater client-centricity.
Tuesday 18 June:
Data & creativity
Data & creativity: Data and analytics driving personalisation. Creating consumer experiences & meaningful connections.
Pre-register for our 2019 Digital Society Index
BWM Dentsu: Project Revoice
Activating silent voices with a program to digitally clone ALS patients’ voices so they can keep communicating as themselves even after they can no longer physically speak.
Generating conversion for GhanaPostGPS through early engagement, awareness and measurable customer actions.
dentsu X: Sberbank
dentsu X used outdoor ads and unique online banners to drive applications for small business loans and provide communities with the services and shops needed in their area.
Driving engagement with William Patrick Corgan's new single through a blend of creativity and technology to create a world-first VR experience.
360i: Change the Picture
The #ChangeThePicture campaign focused on changing the picture of male mental health.
Isobar & Carat: Dis-Moi Elliot
Dis-Moi Elliot (translated as Tell Me, Elliot) was a campaign that aimed to reduce prejudice about autism through an innovative, interactive and experimental website.
GoalKeepers17: Rallying around Global Goals
As part of the UN's Common Ground initiative, all of its members have committed to raise awareness of its Sustainable Development Goals amongst businesses and consumers.
Malaria No More: A movement to end malaria
The #MalariaMustDie campaign has been supported by a range of agencies both inside and outside the Dentsu Aegis Network with the end goal being to rally the public support for political action.
BC&F Dentsu: Heart Foundation
Everyone thinks they know what a heart attack looks like, but they’re almost always wrong. This campaign drew attention to the subtle warning signs and actually saved a life.
Isobar: General Motors
Driving transactions with Chevrolet through this immersive virtual showroom using spatial computing technology.
Fetch: Telegraph Media Group
Driving loyalty for The Telegraph with targeted app download campaigns and personalised re-engagement.
Driving conversion by establishing Eurostar as Europe's most-loved travel experience, using market-leading data strategy that would enable us to create real connections effectively.
BWM Dentsu: Qantas
Activating new business in the USA by helping more Americans travel to Australia with Qantas, by giving them a free passport.
Our Palais sessions
Monday 17 June:
Social purpose: Embracing inclusion, equality and diversity. Future-proofing our workforce.