Beach House Schedule

13:00 - 13:45
Creativity: When True Social Impact is The KPI

Leading brands understand the power of purpose, not only on for impacting business results but for impacting the world as a whole. For Canon, it is a tradition taking its powerful printing products to help put a spotlight on everything from identifying color blindness to supporting those with cancer. For AB-Inbev it was about taking an American icon, Jackie Robinson, and creating a culturally relevant, localized, personal experience. Anchored by a film from Spike Lee, the campaign embraced all channels with raising funds for the Jackie Robinson a core mission. And for Volkswagen, its own logo communicates with the female population to fight breast cancer in Mexico.

  • Moderator: Claudia Penteado, Columnist, Portal Época Negócios, PropMark, BandNews FM 
  • Ricardo Marques, Group VP Marketing, Core and Value Brands, AB-Inbev
  • Mario D’Andrea, President & Chief Creative Officer, Dentsu Brazil
  • Rui Branquinho, Chief Creative Officer, DAN Brazil
  • Sebastian Arrecheria, Creative Chairman, AC mcgarrybowen

RSVP for this session here.

15:00 - 15:30
Brands for Good

Today’s consumers are in search of a new version of the Good Life – one that does not require trade-offs between their own happiness and the health of the planet and society at large. Brands have no choice but to respond. But how do you build an authentic purpose-led brand that aligns itself with changing consumption patterns? And what is the role of marketing in driving innovative product development and engaging consumers effectively in a new version of the Good Life? Join an expert panel in the DAN beach house to learn more.

  • Will Swayne, Global President, Client Solutions, Dentsu Aegis Network (moderator)
  • Emanuele Madeddu, Executive Vice President, Global Brand Strategy, National Geographic
  • Kirsten Allegri, CMO, SAP SuccessFactors

RSVP for this session here.

15:30 - 16:00
Carat & Microsoft in Conversation

  • Kathleen Hall, Corporate Vice President, Microsoft
  • Michael Epstein, Global President, Carat

16:15 - 17:00
National identity is dead – how should brands react?

Globalisation, urbanisation and political polarisation. Three current megatrends that are driving people to identify more with their home cities than their home countries.

So how can brands prepare for a future where the demographic story is shifting?

In 80 years from now we will have a population of almost 11bn - largely in urban areas. It’s impossible to know exactly how cities will grow. But the stark fact, according to the United Nations, is that much of humanity will be young, fertile and increasingly urban. 

And as cities grow, nations will retrench and city-states will emerge. The tide of diverse, urban and hyper-connected people cannot be stopped. Are brands ready to react to this change? 

Come join The Drum and Thomas Le Thierry, Global President, Vizeum at the Dentsu Aegis Beach House and a panel of industry leaders to explore this fascinating story. And the story of the evolving city-state and its people, who are moving towards a sustainable circular economy thinking. 

  • Thomas Le Thierry, Global President, Vizeum
  • Gill Huber, Chief Client Officer, Posterscope
  • Gordon Young, Editor in Chief, The Drum

RSVP for this session here.