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Challenge

Since 2000, modern science combined with unprecedented local, national and global action has delivered record progress, with malaria deaths cut by over 60%, saving almost seven million lives.

Despite the progress, malaria remains one of the leading causes of childhood death. In 2015 there were over 212 million cases and 429,000 deaths from malaria. Since January 2017, Dentsu Aegis Network have supported Malaria No More to make the big leap towards ending malaria for good.

Our achievements in reducing malaria are not a given and require renewed investment and attention. In particular, the increasing emergence of drug-resistant forms of malaria and insecticide resistant mosquitoes threatens our hard-won progress to date. 

Solution

Since January 2017 Dentsu Aegis Network have supported Malaria No More to continue the move towards ending malaria for good. The partnership is global and stretches until the end of 2020. The main focus of the partnership is on establishing the “Creative Collective”, an alliance of agencies to help make malaria history.

There have been a wide range of Dentsu Aegis agencies involved with the campaign including Carat, who assisted with initial messaging work; Vizeum, who worked on audience and media planning and Isobar, who created and designed the  #MalariaMustDie website. Amplifi and Posterscope were also engaged to deliver pro bono online, print, TV and outdoor media coverage in India, the UK, Nigeria, Kenya and Australia.

Result

Built by a broad alliance of agencies inside and outside Dentsu Aegis Network, the campaign reached 22m people in five countries to exert pressure on political leaders.

This strategy came through when world leaders pledged to halve malaria by 2023 with an additional capital infusion of USD$2.9bn into the Global Fund.

This work was undertaken as part of Dentsu Aegis Network’s partnership with the United Nations and our commitment to the Common Ground initiative.

Find out more about the Common Ground initiative.

Competenties in databeheer zijn gefragmenteerd geraakt omdat gegevensanalyses en interpretatiebehoeften evolueren. In het verleden ging het om het beheren van de webanalyses en consumentengegevens op basis van Consumer Insights. Vandaag de dag, door de technologische verandering (toename van het aantal platforms, instroom van DMP, programmatische ontwikkeling en adresseerbare Audience, integratie met marketing automation en CRM, …) evenals de behoeften van onze klanten, heeft er ons toe geleid al deze vaardigheden te verzamelen in één entiteit, om consistentie te garanderen en toegang te krijgen tot een holistische kijk op bruikbare gegevens
José Fernandez,