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Challenge

When National Geographic started production on “The Long Road Home”, a scripted drama series based on real-life service members, their lives and the effects of deployment, they knew the show would carry great weight with veterans - and they were inspired to help address some of the community’s most persistent challenges.

Historically, technology has left veterans behind. The expansion of wellness technology has been geared towards the general public, not addressing the specific needs of veterans, a population that can benefit most from these developments.

Solution

To address this, 360i partnered with former Air Force psychologist Dr. Michael Valdovinos whose meditation and mindfulness based treatments have been proven to reduce stress and help veterans cope.

360i created “Bravo Tango Brain Training”, a first-of-its-kind voice-powered app that democratizes veteran access to mental healthcare. The app recognizes 40+ moods and pairs the user with an appropriate treatment exercise based on Dr. Valdovinos’ practice.

While most veterans don’t qualify for even the most basic VA benefits, the app modernizes veteran access to healthcare, putting resources and treatment methods at their fingertips. As Mashable summarized, “Veterans dealing with stress have a new option for self-care, and they don't need to leave the house to use it.”

Result

Bravo Tango Brain Training is a powerful tool for an underserved population that delivers renewed attention to important veterans’ issues.

Post-launch, Bravo Tango Brain Training saw an average of 400 unique visits per day, with thousands of unique visitors spending an average of 10 minutes with the program.

This furthers the real-world impact of “The Long Road Home”, helping to make it one of NatGeo’s highest rated scripted series premieres in 2017.

360i

360i is an award-winning strategic, creative and media agency that has earned a place on Ad Age’s A-List for the past eight years and was named Adweek’s 2018 Breakthrough Media Agency of the Year. Drawing upon a deep understanding of how people discover brands and share stories, 360i helps brands capitalize on change. Top clients include National Geographic, DSW, Capital One and HBO.

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