Managing Director, Amicus Digital, a Merkle Company
Blair is co-founder and Managing Director of Amicus Digital, a Merkle Company, one of the few consulting firms in Australia that can provide people-based strategy, transformation through Salesforce Marketing Cloud, technical implementation, support and campaign execution.
Before founding Amicus Digital in 2015, Blair was the Vice President of Sales and Customer Success for Salesforce Marketing Cloud across Australia and New Zealand. Blair joined Salesforce.com as part of its $2.5b acquisition of ExactTarget and was promoted into this role following the creation of Salesforce Marketing Cloud. Blair began his career as a marketer and before his move into the software industry, he worked for both agencies and corporates globally, including as Database Marketing Director at Fairfax Digital where he was responsible for monetising the publisher’s subscriber database.
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