Ash Ringrose founded Soap Creative in 2002 when he was just 22 years old. His creative and technical skills are widely recognised in the industry, and lead to him being selected as the first Australian on the D&AD Interactive jury in 2006.
Ash has also been a judge of several interactive awards including the FWA, ANDYs, One Show, Webbys, ADMA and IAB throughout his career. In 2013 he founded SMG Studio, a skunkworks game studio with original IP.
Since its inception SMG has earned 25 million downloads to their portfolio of games, and grown from a team of 4 to 14 along the way. Under Ash's leadership Soap has been awarded Digital Agency of the Year 5 times (more than any other digital agency in Australia) and retained a strong culture and reputation for more than 14 years.
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