WiTH Collective was asked by Pfizer to develop an approach for their prescription quit smoking aid, one that would be an evocative experience for smokers and non-smokers alike. In response, "The Reverse Intervention" featured 6 non-smokers who were re-educated regarding their views on smoking.
more Australians visiting their GP to quit
Non-smokers were too ill-informed about the difficulties of quitting smoking. This was due to their superficial understanding of nicotine's addictive quality. In that case, they would nag smokers they know, instead of providing emotional support, and it is this behaviour that adds to the cycle of failure.
"The Reverse Intervention" shifted the spotlight to 6 non-smokers who then had their perspective on smoking challenged. Following this, they were re-educated by a smoker in their life and a GP. They viewed emotional content that encouraged both smokers and non-smokers to quit together, be it nagging or smoking.
The outcome of this experience saw an added 238,000 Australians visiting their GP to quit. In other words, the proportion of smokers who sought after the support of their GP for their next attempt to quit rose from 14% in mid-2017 to 22% in mid 2018.
Carat & WiTH Collective NZ: ASB Bank#AnEssentialThanks
Right now, New Zealanders are in isolation – all except those deemed essential services. Our NZ teams at Carat and WiTH Collective have developed a campaign for their client, ASB Bank, to use ne...
BWM Dentsu: The BWM Dentsu Group Reconciliation Action Pl...
Collaboration is king in The BWM Dentsu Group's Reconciliation Plan (RAP). Ten agencies under the Dentsu Aegis Network Umbrella come together to work towards a boost in diversity and inclusion f...
WiTH Collective: GoDaddy, Ray's Flamin' Hot Sauce
Small businesses decide not to go online, believing that it would cost too much time and money. GoDaddy wanted to relieve that apprehension and developed a user-friendly website builder.
WiTH Collective: Pfizer, The Reverse Intervention
It was discovered that non-smokers are too ill-informed about the addictive nature of smoking. As a result, they nag the smokers rather than provide support, which only perpetuates the cycle of ...
Accordant works with Adobe to deliver cross channel marke...
Accordant spotted an opportunity for improvement in CSU’s marketing strategy, as well as an opportunity to showcase the power of the Adobe Experience Cloud. Accordant, generating the opportunity...
Posterscope, Dentsu X, Amnet: Patties Foods
Patties Foods, one of Australia’s best-known food manufacturing brands, was planning a $50k in 50 Days promotion for its customers to celebrate its 50th birthday.
BWM Dentsu: Premmie Proud
When a baby is born, parents love sharing the news on social media. But if the baby comes prematurely, you won’t always hear about it.
The Story Lab: VCTV Season 2
There is no doubt the attention of millennials is hard to grab and maintain. VCTV’s second season had to mix it up to stand out.
Isobar: Life, by Okinawa
By showing parallels between our lifestyle and the Okinawan way of life, we were able to capture three epic journeys and inspire millions around the world to discover the secret to longevity.
BWM Dentsu, Haystac, Dentsu X: Remote Ristorante
Together, BWM Dentsu, Haystac and Dentsu X, opened the world’s most remote pizzeria to prove that with Ristorante frozen pizza, you can enjoy a pizzeria taste no matter where you call home.
With over 600 different t-shirt designs available, UNIQLO shoppers were feeling the effects of choice paralysis. Identifying an opportunity to make their lives easier by helping them decide whic...
Isobar: Shop with Bae
Bae is PayPal Australia’s first-ever chatbot, helping Australian millennials discover fashion to match their style from all corners of the world.
An Australian tourism-first partnership with Google Cardboard and eye-catching activations provided the ideal platform to showcase the interactive 360 degree videos – and ultimately reinforce th...
WiTH Collective: The Memorial
The Australian War Memorial honours the members of Australia’s armed forces and supporting organisations who have died, or participated in, wars involving our country. The Memorial combines a sh...
WiTH Collective: Christopher Walken
Qantas is one of Australia’s most trusted brands and Qantas Frequent Flyer (QFF) is Australia’s largest loyalty program. Qantas wanted to leverage that base for Qantas Assure.
Isobar: Thrills, No Spills
We created a reason for the Slurpee bottle to exist that was relevant to our audience. But more importantly, we gave everyone a great excuse to suck down a Slurpee… in the middle of winter.
BWM Dentsu: Tailor Made
Melbourne’s Chadstone shopping centre attracts more than 20 million customers per year. To meet this Chadstone launched a new night-time economy with after-hours cinemas and elevated dining opti...
The goal of global hotel brand, Starwood (now Marriott), is to connect travellers with accommodation experiences that enhance their stay and facilitate a more memorable visit. But to do this, th...
Isobar: The Monash Health Design Jam
The Monash Health Design Jam is a joint initiative between Monash Health and Isobar, with the aim of starting momentum for change in health care. The initiative uses a collaborative design-led a...
Carat: If I Ran Woolies
As one of Australia’s largest and most iconic retail groups and one of Carat’s largest Australian clients, Carat’s internal Woolworths (Woolies) working group is among the largest teams in the a...