Thanks to online travel aggregators and easy-to-access information, most Aussies have become their own travel agents. They regularly use multiple devices and sources to plan and perfect their trips, and they’re often more concerned with finding the best value than staying loyal to a particular brand.
This behaviour has created an even more complex consumer journey, it also gives brands countless opportunities to be considered when travellers go online to plan a trip.
Virgin worked with the Google Marketing Platform team to test a new data-driven attribution (DDA) model and see whether automation in Search Ads 360 could help it capture attention across different devices and drive incremental sales from non-branded searches.
The results inspired the brand to make a full switch to DDA. The brand also used a target ROAS bidding strategy in Search Ads 360 with cross-device attribution to ensure it was making the most of spend at every touchpoint, whether travellers were researching on desktop, tablets, or mobile.
- +139% flight bookings
- +40% website traffic
- +124% revenue
Big4 Digital Experience
Partnering with BIG4, Isobar produced a digital content platform to elevate your experience booking a local getaway.
BWM dentsu: If it’s not genuine, it could be from anywher...
Imitation and fraudulent car parts are a significant problem. This campaign warns that unless you demand the genuine article, who knows what you’ll get.
BWM dentsu: Remove the barrier – The Dylan Alcott Foundation
People with disability are twice as likely to be unemployed as their able-bodied counterparts. All because of a barrier we can’t see – the unconscious bias of employers.
BWM dentsu: Homeless Delivery - Deliveroo
95% of homeless Australians own mobile phones, but don’t have access to food.
We created a ‘Donation Tile’ in the Deliveroo app that allowed Homeless recipients to order free meals direct...
BWM dentsu: The Golden Nugget – Bowel Cancer Australia
Bowel cancer used to be an “old person’s” disease but it’s now the deadliest cancer among young Australians.
To get their attention and teach them the value of checking their poo, we crea...
BWM Dentsu: The Boxing Day Presale – Latitude Financial S...
Boxing Day is Australia’s biggest sales day. It’s also the busiest.
To launch Latitude’s new Low Rate Mastercard before Christmas, we helped customers beat the crowds by bringing Boxing D...
Isobar: The Perfect Candidate – Australian Futures Project
Working with Australian Futures Project, we shifted Australia’s national conversation during election time.
Carat & WiTH Collective NZ: ASB Bank#AnEssentialThanks
Right now, New Zealanders are in isolation – all except those deemed essential services. Our NZ teams at Carat and WiTH Collective have developed a campaign for their client, ASB Bank, to use ne...
BWM Dentsu: The BWM Dentsu Group Reconciliation Action Pl...
Collaboration is king in The BWM Dentsu Group's Reconciliation Plan (RAP). Ten agencies under the Dentsu Aegis Network Umbrella come together to work towards a boost in diversity and inclusion f...
WiTH Collective: GoDaddy, Ray's Flamin' Hot Sauce
Small businesses decide not to go online, believing that it would cost too much time and money. GoDaddy wanted to relieve that apprehension and developed a user-friendly website builder.
WiTH Collective: Pfizer, The Reverse Intervention
It was discovered that non-smokers are too ill-informed about the addictive nature of smoking. As a result, they nag the smokers rather than provide support, which only perpetuates the cycle of ...
Accordant works with Adobe to deliver cross channel marke...
Accordant spotted an opportunity for improvement in CSU’s marketing strategy, as well as an opportunity to showcase the power of the Adobe Experience Cloud. Accordant, generating the opportunity...
Posterscope, Dentsu X, Amnet: Patties Foods
Patties Foods, one of Australia’s best-known food manufacturing brands, was planning a $50k in 50 Days promotion for its customers to celebrate its 50th birthday.
BWM Dentsu: Premmie Proud
When a baby is born, parents love sharing the news on social media. But if the baby comes prematurely, you won’t always hear about it.
The Story Lab: VCTV Season 2
There is no doubt the attention of millennials is hard to grab and maintain. VCTV’s second season had to mix it up to stand out.
Isobar: Life, by Okinawa
By showing parallels between our lifestyle and the Okinawan way of life, we were able to capture three epic journeys and inspire millions around the world to discover the secret to longevity.
BWM Dentsu, Haystac, Dentsu X: Remote Ristorante
Together, BWM Dentsu, Haystac and Dentsu X, opened the world’s most remote pizzeria to prove that with Ristorante frozen pizza, you can enjoy a pizzeria taste no matter where you call home.
With over 600 different t-shirt designs available, UNIQLO shoppers were feeling the effects of choice paralysis. Identifying an opportunity to make their lives easier by helping them decide whic...
Isobar: Shop with Bae
Bae is PayPal Australia’s first-ever chatbot, helping Australian millennials discover fashion to match their style from all corners of the world.
An Australian tourism-first partnership with Google Cardboard and eye-catching activations provided the ideal platform to showcase the interactive 360 degree videos – and ultimately reinforce th...