0

Uplift on sales versus previous months

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Samples distributed nationwide

Challenge

Getting shoppers back into the bread aisle by showcasing the taste credentials of Helga’s Lower Carb. Target main grocery buyers both in store/pre aisle and pre-store through social media.

Solution

Disruptive POS in heavily frequented & likeminded points of the store. National in-store sampling campaign with 180 sessions driving trial. Social media content created to help amplify the taste credentials through actual shopper reactions and 1-to-1 interactions.

Results

  • 107% uplift on sales vs. previous months
  • 30,000 samples distributed nationwide