Cox Inall Ridgeway Logo

The objectives were educate & support families primarily, encouraging people to call triple zero, reduce the shame about asking for support & to act quickly to any symptoms as a result of drug use.

Due to historically challenging relationships between police & Aboriginal communities in NSW, the strategy was to co-design the campaign and bring police and community together, meeting the needs of all stakeholders.

The campaign developed a range of communication products that were culturally appropriate & included community members (visuals), who had first-hand experience of issue.

Challenge

Historically challenging relationships between police and Aboriginal communities in NSW leaving a sensitive issue with reducing drug abuse.

Solution

A campaign of developed story books, booklets, posters, postcards & two videos featuring community champions.

Result

The campaign achieved strong media pick up through Indigenous media channels, as well as mainstream outlets such as ABC. The NSW Police received requests from Aboriginal organisations for additional copies of materials.