MKTG appoints Mike Lewis
Lifestyle marketing agency MKTG has appointed veteran television broadcaster and producer Mike Lewis as General Manager of Operations and Technology.
Based in Melbourne, Mike is tasked with overseeing MKTG’s stadium operations across Australia, including the two leading sporting venues in the country in the MCG and Etihad Stadium across the country. His role encompasses delivery of the entire stadium experience for the audience and advertisers, including signage, broadcast and stadium technology.
Mike joins MKTG with 25 years experience in the television industry, managing broadcast operations for numerous high-profile programs and events. This includes establishing Roving Enterprise show ‘The Project’ from concept to launch, and delivery of the broadcast of the Sochi Winter Olympics, Commonwealth Games in Melbourne, Delhi and Glasgow, the Australian Grand Prix, and AFL including Grand Finals.
Matt Connell, Managing Director of Sport & Entertainment for MKTG, said: “It’s fantastic to have someone of Mike’s caliber and experience join our team and help us continue to drive innovation and excellence through our stadium programs.”
“The stadium experience is evolving all the time and with Mike on board, we’re best placed to continue to be at the forefront of new developments in technology and infrastructure, and in fact to drive that change ourselves.”
Mike Lewis said: “We have a strong opportunity at MKTG to be world leaders in engaging stadium fans through technology. Working closely with sports of the caliber of AFL and cricket, we can drive performance as an agency across our service delivery and operations to even further enhance the experience for sports fans, and in giving advertisers ways to connect with fans.”
“I’m coming from a world outside of agencies, where my focus has always been on delivering great content for viewers. This experience hopefully translates very well to my new role and I’m delighted to be part of the MKTG team at a very exciting time for the agency in Australia.”
MKTG is a global lifestyle marketing agency, launched in Australia and New Zealand in April this year. MKTG looks to lead in lifestyle marketing across its 5 key strategic service pillars of Retail & Shopper, Live & Experiential, Sports & Entertainment, Enterprise and Creative & Innovation. MKTG is part of Dentsu Aegis Network, Australia’s leading integrated marketing communications group.