WiTH Collective rebrands as Isobar Australia
After nearly three years as part of the global Isobar network, WiTH Collective Linked by Isobar is rebranding as Isobar Australia.
As part of this process, WiTH Collective co-founders, Chief Executive Officer (CEO), Justin Hind and Chief Operating Officer, Dominique Hind will step back from the day-to-day operation of the business.
Erik Hallander, CEO of Isobar Australia and New Zealand, will expand his role to include WiTH Collective and lead the integration of the two brands. Thomas Tearle, General Manager of Isobar Sydney and Canberra, will take on local management of the newly-extended team. There are no proposed changes to the WiTH Collective operation in New Zealand that will continue to be led by General Manager, John Marshall.
Together, the leadership team will optimise the businesses’ complementary, market-leading capabilities to offer clients greater access to high-end digital experience, ecosystem design and creativity.
Erik Hallander, CEO ANZ of Isobar, said, “Justin and Dom have built an amazing business – one we have long collaborated with, and admired the creative people and work that has led to its reputation in market. Bringing our businesses together continues to add scale and breadth to our offering. It will unite and optimise our complementary capabilities, and untap even greater opportunity for our clients and partners.”
Justin Hind, co-founder of WiTH Collective, Linked by Isobar, said, “This is a logical next step for the business. Taking the Isobar name has always been part of our plan and untaps even greater opportunity for our clients and partners.
“Dominique and I started the business over nine years ago. We’re proud of what we’ve acheived; we’ve worked with wonderful clients, on some amazing brands and we’ve helped start, foster and develop some great people’s careers. Our personal chapter with the business now closes and a new exciting one opens for the combined business.
“We have absolute faith in Erik to lead the business onwards and upwards with ambition and integrity, and I’d like to thank the WiTH Collective team past and present for getting us to such a pivotal point so far.”
Henry Tajer, CEO of Dentsu Aegis Network (DAN) ANZ, said, “We are very excited about these two fantastic companies becoming one and see great benefits to our clients as a result of this change. The combined capabilities will enable clients to fully leverage the power of creativity, digital transformation and a business growth mindset that sits at the core of the Isobar business and team.”
Founded in 2010, WiTH Collective was acquired by DAN in September 2016. It was formally linked to Isobar in 2017, to form part of the Isobar ANZ Group – comprising Isobar, Accordant, Davanti, SMG and WiTH Collective.
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For further information contact:
Strategic Communications Lead, Dentsu Aegis Network ANZ
T: +61 488 422 868
About Isobar Australia
We are a global digital agency transforming businesses and brands through the creative use of digital. Our 6,500 digital experts in 85 locations across 45 markets in Americas, EMEA and APAC deliver experience-led transformation, powered by creativity through our end to end service offering. Isobar’s clients include Adidas, Coca-Cola, Enterprise, KFC, Mead Johnson, Nestle and Philips, and is part of Dentsu Aegis Network, a wholly owned subsidiary of Dentsu Inc. www.isobar.com
About WiTH Collective Linked by Isobar
WiTH Collective is focused on solving its clients’ business problems by connecting with its customers. It does this through a combination of two powerful forces; logic and magic. WiTH Collective believes in the power of data and the persuasiveness of creativity; that the most powerful ideas begin with a great fact. Rather than resist the change digital brings, WiTH Collective embraces it. www.withcollective.com
About Dentsu Aegis Network
As part of Dentsu Inc., Dentsu Aegis Network is the first truly global communications network for the digital age. Dentsu Aegis Network aims to be the global network of choice for clients seeking best-in-class expertise and capabilities in brand, media and digital communications services. Offering a distinctive and innovative range of products and services, Dentsu Aegis Network ANZ is headquartered in Melbourne with offices in Sydney, Brisbane, Canberra, Perth and Auckland. Globally, Dentsu Aegis Network operates in 145 countries worldwide with over 47,000 dedicated specialists. www.dentsuaegisnetwork.com.au / www.dentsuaegisnetwork.co.nz