Vizeum wins global media remit for Groupe SEB
Vizeum has been appointed Groupe SEB’s global media agency of record. The scope includes Digital & Offline Media as well as CX, CRM and E-Retail across multiple international markets.
Thomas Le Thierry, Global President, Vizeum comments: “Groupe SEB is under a large-scale transformation program where media becomes a lever to build global brands, collect data, transact but also create long lasting relationship with the end consumer through CX. They were looking for a global agency partner with an established team in hubs (Paris, NYC and HK) and strong localised experience in managing large brand portfolios. Our team’s capabilities in strategy and execution and our ability to build a multi-discipline integrated offer was a compelling answer to their expectations. We are delighted to be partnering with Groupe SEB and leverage media communication to actively contribute to their success.”
Guillaume Planet, VP Media & Digital Marketing, Groupe SEB: “We are at a turn when it comes to the client - agency relationship and our model for collaboration. In the Vizeum offer we found our values, and at the same time the expertise we needed: A team behind our core challenge; placing the consumer experience as a key driver for growth for Groupe SEB today and tomorrow.”
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Notes to Editors
We are Vizeum. We dare to think differently. In a world where every click has the potential to lead to a purchase, we believe media has a central role to play in adding business value for our clients. We are a partner that is willing to push further, dig deeper into our client’s business and create innovative solutions to their challenges. Through blending data, media and technology together we bring idea-driven solutions that transform media from a numbers game to a game changer. From analytics to answers.
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Part of Dentsu Inc., Dentsu Aegis Network is made up of ten global network brands; Carat, Dentsu, dentsu X, iProspect, Isobar, mcgarrybowen, Merkle, MKTG, Posterscope and Vizeum and supported by its specialist/multi-market brands. Dentsu Aegis Network is Innovating the Way Brands Are Built for its clients through its best-in-class expertise and capabilities in media, digital and creative communications services. Offering a distinctive and innovative range of products and services, Dentsu Aegis Network is headquartered in London and operates in 145 countries worldwide with more than 47,000 dedicated specialists.