Vizeum NZ wins Fletcher Building Global
After an extensive pitch process, Fletcher Building has appointed Vizeum New Zealand to manage all its media strategy, planning and buying duties globally.
Headquartered in Auckland, Fletcher building is a publicly-listed integrated manufacturer and distributor of infrastructure and building products, and a construction company.
This is the first time the company has consolidated their media duties into a single agency and Vizeum’s New Zealand’s significant appointment includes management of Fletcher’s full suite of 29 brands across New Zealand, Australia and global.
In winning the account Vizeum was praised for its strategic and holistic approach, and its ability to resource a complex account across multiple global markets.
Speaking of the appointment, Fletcher Building’s <title>, <name> said, “We are pleased to award our global media duties to Vizeum, who impressed us throughout the extensive pitch process with their proven track record of adapting to the changing media environment and understanding of our business’ long term goals.
“I look forward to working with Richard and his team to achieve great results for our full suite of brands and to really lift our profile in all markets.”
Vizeum Agency Director, Richard Hale said, “This is a transformational win for our agency, and we are proud to have come out on top in one of the biggest pitches to take place in New Zealand over recent months.
Fletchers is a great New Zealand business and the win adds to already strong momentum for our agency this year. The team is very much looking forward to the opportunity to transform the Fletchers brands and drive real business results for this new client.”
Vizeum is underpinned by the buying power and resource of the Dentsu Aegis Network and has a current suite of clients that includes H&M, Red Bull X, X and X.