Start-up RingAround launches after winning Dentsu Aegis Network idea incubator, Brainbox
Start-up RingAround launches after winning
Dentsu Aegis Network idea incubator, Brainbox
After taking out Dentsu Aegis Network’s in-house idea incubator competition, Brainbox, in 2017, RingAround has launched.
Developed to take the hassle out of filling last minute shifts, RingAround is a mobile app that helps business owners save time when a member of their team cancels a shift at the last minute. RingAround broadcasts available shifts to team members, prompting them to respond if they are available.
To date, RingAround has signed up a number of users across verticals including the, hospitality, healthcare and security industries, as well as local sporting organisations and retailers, with users from businesses as large as Aldi already using the product.
Now that RingAround has launched, its creators are looking towards promoting the product, starting with a campaign on Facebook to drive user uptake.
Now in it’s second year, Brainbox was developed by DAN with the simple goal of bringing great ideas to life. Ideas are judged on the key areas of originality, impact, practicality, measurability, development process and applicability.
Konrad Spilva, Isobar Group CEO & Head of Innovation DAN ANZ said, “I’ve been fortunate enough to play a small part in guiding the RingAround team over the past year of product development and it’s been very satisfying to see this product come through to launch stage. RingAround provides a practical solution for anyone trying to coordinate shift workers and we think there’s a huge opportunity for growth given today’s workforce moving to a more casual construct.”
RingAround team member, Kristen Le said, “We’ve been really pleased with how RingAround has progressed so far. Since launching we've picked up quite a few organic users, and we’re now looking forward to the next stage, which will be running our first marketing campaign across Facebook. Watch this space.”
Brainbox is a flagship initative of DAN’s Innovation Council, an inter-agency cohort of senior leaders charged with driving the Group’s commitment to innovative ideas and thinking, for the benefit of clients and staff across Australia and New Zealand.
As well as the $100,000 investment from Dentsu Aegis, the team was given a day per week for six months to bring the minimum viable product to life, and $15,000 worth of Facebook advertising.