MKTG Australia unveils evolved brand proposition
A year since its emergence into the market, MKTG Australia has unveiled an evolved brand proposition – Making The Moment, Mean More – that offers a unique communication and engagement platform for brands and sport and entertainment partners across Australia.
Marrying the expertise in the sports, entertainment, retail and activations spaces, with the business’ exclusive rights to stadium assets and technology, the MKTG offering captures and capitalises on the energy, passion and excitement that surrounds brands and sport. From the day-to-day consumer touch points to game day, in stadium through to brand transactions, to deliver cohesive, complementary and impactful messaging from start to finish.
National Managing Director of MKTG Australia, Matt Connell, says the offering is unique for brands looking to create a deeper connection with their consumers.
“We have a rich heritage and pedigree when it comes to sport, entertainment, brand and retail activations. By combining these offers to deliver maximum ROI for brands and value to fans, we have an incredibly unique proposition,” he said.
“Doing things you enjoy – watching live sport or experiencing something rewarding and memorable – these are the moments people live for. We are about maximising these moments, and making them mean more for brands, fans, and consumers.”
The announcement comes a week ahead of the Ministry of Sports Marketing Conference, of which MKTG is the presenting partner. MKTG will be delivering the Digital Stream, providing insights into the latest opportunities and trends in digital marketing, including how brands can engage with a wider audience and enhance their experiences through digital and social.
Keynote speaker at the event will be Charlie Wylie, Managing Partner – Sports & Entertainment at MKTG UK. In his Keynote speech, Charlie will be sharing his perspective and experience on how MKTG values brand ROI from sports sponsorship, as well as how brands can demonstrate the business value of sponsorship.
More information and tickets for the Ministry of Sports Marketing are available at: http://ministryofsportsmarketing.com/.