Jeremy goes online with new digital strategy for Meridian via BC&F Dentsu
Power is, for most people, a low interest category and, in the words of Howard Gossage, “Nobody reads ads. People read what interests them.” The online films were thus designed to speak directly to specific audience interests, ranging from pets to gaming to make up.
So far the videos have racked up over 645,000 views with a view-through rate of 92%.
The new approach to Meridian’s digital marketing strategy will continue, with Meridian planning to refresh the creative later in the year.
Meridian - Spend more on you - Makeup:https://youtu.be/hmOgtsrSUwk
Meridian - Spend more on you - Gaming:https://youtu.be/MVgaz5Wog24
Meridian - Spend more on you - Dog:https://youtu.be/2XxzKdjJXXQ
Meridian - Spend more on you - Computer:https://youtu.be/PlHlykBJPbQ
Executive Creative Director: Paul Catmur
Executive Strategic Director: Daniel Barnes
General Manager: Luke Farmer
Account Director: Jordan Metcalfe
Head of Production: Phil Newman
Creative: Brad Stratton
Fish & Clips
Director: Dean Hewison
Producer: Tulsi Bramley