Hisense appoints Carat as integrated media partner
World-leading provider of Televisions, Home Appliances and Mobile Communications, Hisense Australia, has appointed Carat as their media communications agency following a competitive pitch.
Building on a 10-year growth trajectory in the market, Hisense has engaged Carat to elevate the brand’s profile and aspirational reputation as it diversifies its product range in 2020.
Carat will lead a team of specialists across Dentsu Aegis Network to deliver integrated, end-to-end media strategy, buying, planning, search and performance capabilities in the Australian market.
Joseph Pardillo, Managing Director, Carat Melbourne said: “Hisense is a dynamic brand with big aspirations for 2020. We can’t wait to align the strategic and data-driven media capabilities of our Group to help Hisense accelerate their ambitions and reinforce their world-class reputation in market.”
Carat’s recent wins and renewals, including Medibank, L’Oréal and Energy Australia demonstrate the momentum building at Carat under the leadership of Sue Squillace, CEO of Carat Australia and New Zealand.
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For further information contact:
Strategic Communications Lead, Dentsu Aegis Network ANZ
T: +61 488 422 868
Notes to Editors:
About Dentsu Aegis Network
As part of Dentsu Inc., Dentsu Aegis Network is the first truly global communications network for the digital age. Dentsu Aegis Network aims to be the global network of choice for clients seeking best-in-class expertise and capabilities in brand, media and digital communications services. Offering a distinctive and innovative range of products and services, Dentsu Aegis Network ANZ is headquartered in Melbourne with offices in Sydney, Brisbane, Canberra, Perth and Auckland. Globally, Dentsu Aegis Network operates in 145 countries worldwide with over 47,000 dedicated specialists. www.dentsuaegisnetwork.com.au / www.dentsuaegisnetwork.co.nz
Carat creates better business outcomes for clients through its command of media convergence. The world’s first media agency, Carat is part of Dentsu Aegis Network, the global communications network ‘Innovating the Way Brands Are Built’. Consistently at the top of RECMA’s Global Qualitative Evaluation ranking, Carat serves clients in 150 countries via a network of 10,000 talented staff. For more information visit Carat.com.au or follow @CaratAUNZ.