Haystac wins at Cannes for ANZ’s #equalfuture and GAYNZ campaigns
Haystac Melbourne has won Cannes Gold Lions for PR alongside Whybin TBWA and PHD for their work on ANZ’s #equalfuture – Pocket Money and GAYNZ campaigns.
#equalfuture, which coincided with International Women’s Day in 2016, was developed to highlight the gender pay gap in Australia and promote ANZ’s work in combatting the issue. GAYNZ was another awareness campaign for ANZ, with ANZ showing its support for diversity in its tenth year as sponsor of the Sydney Gay and Lesbian Mardi Gras, with Haystac managing the public relations for both campaigns.
For #equalfuture Haystac was responsible for amplifying the Pocket Money video via social channels, engaging key influencers to act as ANZ advocates and targeting key national and international online and print media outlets. Their efforts resulted in a total reach of over 1.5bn across media relations and influencer activity, significantly driving the message amongst key target audiences across the country. Their work on GAYNZ involved a media event, media relations support and development of content for social, with resulted in the campaign reaching XXX.
Speaking of the wins, Haystac Melbourne General Manager Jason Carnew said, “A Cannes Lion is the pinnacle of award recognition in our industry and we are incredibly humbled to accept this award alongside our colleagues at Whybin TBWA and PHD. Being recognised for campaigns that highlights the important issue of gender pay gap and diversity makes it even more special and I am so proud of the team who worked on these campaigns.”