Everyone Matters in new campaign for Australia Post via The Monkeys
Australia Post has unveiled a heart-warming campaign, ‘Everyone Matters’ that reflects what Australia Post stands for in the community: putting people first.
Created by The Monkeys, part of Accenture Interactive, the integrated campaign is the first from Australia Post since Christine Holgate was appointed as new CEO.
“This campaign illustrates what Australia Post does for our customers every single day: we focus on how everyone matters,” said Australia Post head of enterprise marketing Anne Stout.
“The campaign centres on what drives us to make a difference in people’s lives; whether that’s making more flexible delivery choices or helping small businesses to expand into international markets, or being such an integral part of local communities that our delivery people would recognise, recover and deliver safely home a little boys’ stranded stuffed toy.
Directed by Derin Seale of Finch, ‘Everyone Matters’ features five stories of everyday Australians and the many and varied ways Australia Post is a part of their lives. The spots range from a honey producer in Tasmania, to a sugar cane farmer in Queensland, to Bruce from Braidwood – who has run his local post office for more than 20 years.
The print component of the campaign also features portraits of everyday Australians captured around the country by photographer Cory White.
The campaign will roll out this week across broadcast, out of home advertising, digital, radio and press, and will also run on Australia Post social channels.
Ant Keogh, CCO of The Monkeys, says: “We wanted to tell stories at a human scale, showing Australia Post’s role in the lives of all Australians, day to day. The films are humble and understated but we think that’s where their power lies."
Michelle O’Brien, Head of Client Solutions, Dentsu X Australia said, “It’s a real privilege to build on our relationship with Australia Post for the launch of this significant, new brand campaign. Using our expertise in reaching and engaging all communities and cultures, we have collaborated closely with our agency and media partners to truly demonstrate how Australia Post is committed to serving every Australian, every day.”
To view Australia Post’s ‘Everyone Matters’ campaign click here.