DoorDash platform lands in Australia via Haystac
DoorDash, the largest on-demand food platform for door-to-door delivery in the U.S., has engaged Haystac, part of the BWM Dentsu Group, to launch its brand in Australia.
DoorDash engaged the agency to mark its first market expansion beyond North America, following its success in over 4,000 cities in all fifty states across the United States and Canada.
Leveraging Haystac’s integrated PR, social and content capabilities, DoorDash aims to tap into Australia’s love of food and food delivery apps. Almost two million Australians aged 14+ (9.8%) use meal delivery services in an average three-month period.
To bring the DoorDash launch to life, Haystac will use its expertise to deliver an integrated communications strategy, including brand positioning, media relations, influencer relations and content development.
Thomas Stephen, DoorDash General Manager Australia, said, “We chose Haystac as our partner because of their fresh perspective and holistic understanding of the Australian media market, influencer landscape, and overall audience.
“From strategy to content creation to execution, Haystac has done an amazing job of understanding our company, the value that we're trying to bring, and how to best communicate that to the Australian market.
“Working with Haystac has been essential in laying our brand's foundation in our first country outside of North America, and we're proud to call them a business partner.”
Simone Pipkorn, Managing Director, Haystac said, “The on-demand food delivery space is competitive and fast paced, with consumers constantly seeking more convenience and quick access to their favourite restaurants.
We’re so excited to work with DoorDash on their first expansion outside of North America and introduce them to a fresh audience for the first time.”
DoorDash launched in September, with thousands of restaurants available for delivery across Melbourne’s CBD and inner suburbs. Haystac is set to support the brand’s expansion to Melbourne’s outer suburbs in the coming weeks.
For further information, contact:
T: +61 405 652 703
Strategic Communications Lead
T: +61 488 422 868
DoorDash is a technology company that connects customers with their favourite local and national businesses in over 4,000 cities and all 50 states across the United States and Canada. Founded in 2013, DoorDash empowers merchants to grow their businesses by offering on-demand delivery, data-driven insights, and better in-store efficiency, providing
delightful experiences from door to door. By building the last-mile delivery infrastructure for local cities, DoorDash is bringing communities closer, one doorstep at a time. Read more on the DoorDash blog or at www.DoorDash.com
- DoorDash by the numbers
● Established in 2013
● 4,000 Cities in All 50 States + Canada
● Hundreds of Millions of Deliveries
● 310,000 Merchant Partners
● 700,000+ Dashers
● Available to 80% of Americans
● DoorDash has raised ~$2 billion to date; most recently, in May 2019, DoorDash raised $600 million in Series G financing at a U.S. $12.6 billion valuation.
Haystac is the flagship consumer PR agency within the BWM Dentsu Group. Haystac believes that PR has the power to transform brands, and uses their unique methodology to anchor all communication activity to deliver long term brand ROI. A strategic, creative PR agency, Haystac’s team of 60 consultants nationally, makes it one of the biggest and most
successful PR agencies in Australia.
Haystac has an employee-first culture. We believe in creating an employment experience for our staff that becomes a defining moment in their careers. Haystac has three areas of expertise: media & influencers; content & social; and activations & events. www.haystac.com.au