BWM Dentsu champions ‘connectivity’ with new nbn campaign
BWM Dentsu is continuing its work to support the roll out of Australia’s broadband network with a campaign aimed at illustrating the emotional power of fast connectivity.
The film, titled ‘Silent Reunion’, was shot by Finch director Nic Finlayson and tells the story of two friends, both hearing impaired, using sign language to re-connect over the nbn™ network. BWM Dentsu and nbn consulted with Deaf Services Queensland to ensure the narrative was a true representation of the relationship between the two women.
Steve Hannan, National Manager, Media and Advertising nbn, said: “The nbn™ network is for all Australians. Part of our commitment to delivering this campaign was to ensure we showcase how the network is impacting many of our underrepresented communities. Through this collaboration with Deaf Services Queensland, we were able to learn first-hand of the bond between the two women. Being able to bring this to life in a genuine and real way was immensely rewarding.”
Asheen Naidu, Executive Creative Director, BWM Dentsu, said: “The campaign dramatises the quality of video calling by demonstrating its use between two friends reconnecting via video call.. The narrative is a great articulation of the flexibility that technology brings, and has allowed us to show another side of what being connected to the nbn™ network looks like.”
The campaign will be seen on TV, online video, OOH press and digital in selected markets from July 31.
You can view the Silent Reunion TVC here: https://www.youtube.com/watch?v=YsAgOnJ__wM