Asia Pacific's Digital Disruption
Dentsu Aegis Network has partnered with The Economist Corporate Network to produce a report on the impact of digital disruption in Asia Pacific, and specifically the implications for marketers.
According to the report, the rise of mobile, social and e- (and m-) commerce represents a set of waves that are having a deep impact on consumers and the way that companies engage with them.
Asia is likely to play a crucial role in the development and adoption of these new technologies. The region’s high population growth, rapid urbanisation and growing affluence are creating the conditions for fast adoption on a large scale. As many consumers are investing in big ticket items for the first time, they are leapfrogging to smart, connected products, bypassing legacy technology.
Read the full report for insights into how technology will impact consumers and marketers in the coming years.