Hanging pictures or accessories up traditionally leaves the wall with holes. Tesa developed a smart solution, that doesn't leave any residues when taking it from the wall. Yet the awareness for this new system is too low.
IDEA AND SOLUTION
In order to rise the awareness we used TV and online video. Secondly we used a selective targeting on display and social, optimizing the viewthrough-rate & viewability. Plus, we placed OOH and mobile ads to trigger during the journey.
We were able to rise the sales figures of Tesa by 42% in comparison to the previous spring campaign (from 2,41mio. up to 3,43mio.)
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