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CHALLENGE
The ways of distribution of the popular IKEA catalogues changed in the past years. In Austria, a global test market, postal distribution got limited and the focus relied on a personal distribution via ambient and OOH-actions. 

IDEA AND SOLUTION
To make the catalogue distribution a personal experience, we used promoters, promo-bikes, and branded a whole tram station in Vienna. Digitalization played its role since we integrated a touch screen in the bus station with an interactive catalogue. 

RESULTS
We distributed 105k catalogues personally to customers in 8 city centers all over Austria. The catalogue recall was 3% higher than in the previous year. Additionally we distributed more than 77.000 IKEA goodies together with the catalogue.

The IKEA catalogue Launch 2018

Vizeum

Vizeum accelerates business growth through media. Vizeum digs deep into their clients’ business goals and creates innovative solutions to achieve these challenges. Bringing idea-driven solutions that transform media from a numbers game to a game changer, from analytics to answers. This is their passion and commitment to their clients which include Burberry, AB InBev, Total, Burger King, Calvin Klein and William Grant & Sons. 

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