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CHALLENGE
The ways of distribution of the popular IKEA catalogues changed in the past years. In Austria, a global test market, postal distribution got limited and the focus relied on a personal distribution via ambient and OOH-actions. 

IDEA AND SOLUTION
To make the catalogue distribution a personal experience, we used promoters, promo-bikes, and branded a whole tram station in Vienna. Digitalization played its role since we integrated a touch screen in the bus station with an interactive catalogue. 

RESULTS
We distributed 105k catalogues personally to customers in 8 city centers all over Austria. The catalogue recall was 3% higher than in the previous year. Additionally we distributed more than 77.000 IKEA goodies together with the catalogue.

The IKEA catalogue Launch 2018
vizeum_case_ikea_catalogue_launch

Vizeum

Vizeum accelerates business growth through media. Vizeum digs deep into their clients’ business goals and creates innovative solutions to achieve these challenges. Bringing idea-driven solutions that transform media from a numbers game to a game changer, from analytics to answers. This is their passion and commitment to their clients which include Burberry, AB InBev, Total, Burger King, Calvin Klein and William Grant & Sons. 

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