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Client Logo Verbund

CHALLENGE
One impact of the digital transformation is a behavioral change of the informed customer.
New customers are seeking for individual solutions. The challenge for Verbund was to react on this individual desires. 

IDEA AND SOLUTION
Due to data-driven-creatives we found a solution approaching the customers B2I – business to individual. Based on user signals we automatically addressed the user at the right moment & place, with a relevant message. 

RESULTS
Additional to the data-driven-Creatives potential clients were targeted by remarketing. We were able to reduce the CPO by 50% and increased the conversion rate by 32%.

Dynamic Creatives react on personal interests
Vizeum Case Study: Verbund Content Strategy

Vizeum

Vizeum accelerates business growth through media. Vizeum digs deep into their clients’ business goals and creates innovative solutions to achieve these challenges. Bringing idea-driven solutions that transform media from a numbers game to a game changer, from analytics to answers. This is their passion and commitment to their clients which include Burberry, AB InBev, Total, Burger King, Calvin Klein and William Grant & Sons. 

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