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Client Logo Verbund

CHALLENGE
One impact of the digital transformation is a behavioral change of the informed customer.
New customers are seeking for individual solutions. The challenge for Verbund was to react on this individual desires. 

IDEA AND SOLUTION
Due to data-driven-creatives we found a solution approaching the customers B2I – business to individual. Based on user signals we automatically addressed the user at the right moment & place, with a relevant message. 

RESULTS
Additional to the data-driven-Creatives potential clients were targeted by remarketing. We were able to reduce the CPO by 50% and increased the conversion rate by 32%.

Dynamic Creatives react on personal interests

Vizeum

Vizeum accelerates business growth through media. Vizeum digs deep into their clients’ business goals and creates innovative solutions to achieve these challenges. Bringing idea-driven solutions that transform media from a numbers game to a game changer, from analytics to answers. This is their passion and commitment to their clients which include Burberry, AB InBev, Total, Burger King, Calvin Klein and William Grant & Sons. 

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