One impact of the digital transformation is a behavioral change of the informed customer.
New customers are seeking for individual solutions. The challenge for Verbund was to react on this individual desires.
IDEA AND SOLUTION
Due to data-driven-creatives we found a solution approaching the customers B2I – business to individual. Based on user signals we automatically addressed the user at the right moment & place, with a relevant message.
Additional to the data-driven-Creatives potential clients were targeted by remarketing. We were able to reduce the CPO by 50% and increased the conversion rate by 32%.
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