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Client Logo Verbund

CHALLENGE
Based on the insights of the Story Lab Content Verbund took the first steps in implementing a content strategy to position itself as the brand for sustainable energy.


IDEA AND SOLUTION
Programmatic native ads and social ads with 5 different topics about sustainability presented by the freediver Christian Redl are used in the 1st wave. The most interesting Topics will be explored further in content partnerships with leading Austrian publishers.

RESULTS
We are expecting an increase of website usetime and higher engagement of users compared to previous campaigns, with an positive effect on sales.

Content Strategy for Verbund

Vizeum

Vizeum accelerates business growth through media. Vizeum digs deep into their clients’ business goals and creates innovative solutions to achieve these challenges. Bringing idea-driven solutions that transform media from a numbers game to a game changer, from analytics to answers. This is their passion and commitment to their clients which include Burberry, AB InBev, Total, Burger King, Calvin Klein and William Grant & Sons. 

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