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Repositioning the traditional chocolate brand Suchard as a class of its own: "True Chocolate".

Over the years, the traditional chocolate brand Suchard lost its appeal and profile. A new positioning was required including a 360° campaign for it. In addition, the new Suchard Suprême should be advertised.

Establishing a separate product category: "True Chocolate"

Upgrading the brand and differentiating it from the competition by establishing its own new advertising category: "True Chocolate". Focusing on the product, staging as a premium brand, as lasting, timeless enjoyment in a time of fast-paced fake pleasure.

Suchard, the first chocolate-brand of the world, commissioned isobar with the repositioning of the brand.
Isobar sets Suchard in scene

Isobar

Isobar is a global digital agency that delivers experience-led transformation, powered by creativity. In 2017 Isobar won over 300 awards including Campaign Asia-Pacific Digital Network of the Year. In 2018, Isobar won a Cannes Lions Grand Prix, was listed in Fast Company’s Top Ten Most Innovative Companies and was named a Leader in Gartner Global Digital Marketing Agencies Magic Quadrant for the fourth time in a row. Clients include Coca-Cola, Adidas, Enterprise, P&G, Philips and Huawei.

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