IKEA as a sustainable company
IKEA Furniture has a reputation for “fast furniture” with durability issues, and it needed to show its commitment to social and environmental responsibility. But how could IKEA prove that its commitment is more than a statement of intent?
IKEA 2nd Life: a recycle-, resell- and reuse-system for old IKEA furniture.
Isobar developed an online tool that enabled people who own IKEA furniture to check its financial value – in real-time, with only a few clicks.
For the reuse and resell system, we created a bespoke algorithm that considers age, colour, condition, dimensions and popularity to calculate a price, for the customer to exchange in the shop.
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Provide bob a stage to deliver their X-Mas offer in an unconventional way
dentsu X Case Study: MAC Cosmetics
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dentsu X Case Study: Upfield Flora Plant
Creating a positive brand perception and increasing engagement with the brand
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Many visitors showed great interest in the new product.
Isobar: Heute Case
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Isobar presents extensive launch campaign for Basis pH Line-Extension in Austria
Ikea says "hej1150" in many ways and greets the whole neighborhood
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Through personalization, we cover the diversity of the target group and thus guarantee an individual approach using dynamic advertising media.
Isobar: Nivea for SOS Kinderdorf
Emotional communication of NIVEA's commitment to SOS Kinderdorf
Vizeum Case Study: Tesa
Increase Awareness for the Product
Vizeum: Verbund Dynamic Creatives
Verbund wanted to react on individual desires
Repositioning the traditional chocolate brand Suchard as a class of its own: "True Chocolate"
Vizeum: Verbund Content Strategy
Verbund took the first steps in implementing a content strategy
Focus on increasing sales in the already very well developed domestic gaming market
Vizeum: Ikea Catalogue Launch
Vizeum changed the distribution of the IKEA catalogue
Isobar: IKEA 2nd Life
A permanent recycle, reuse and resell system for a major furniture chain was implement for the first time
win2day launched a new game and media.at helped to spread the word
mcgarrybowen: United Airlines
New technology solves age-old problem.
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