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Establishment of a new, unknown smartphone brand in a strongly dominated and highly competitive market as well as the launch of the first 5G smartphone in Austria.

Under the product motto "Choose Smart" we make the topic 5G, as well as the new features of the ZTE Axon 10Pro really tangible - in the heavily frequented Museumsquartier in Vienna in the "Tunnel of Smart Choices". We create an unforgettable tunnel experience for press and industry guests, influencers and end customers by letting the visitors themselves decide which product features they want to focus on.

Kick-Off Event: 38 Guests

  • 1 day Event
  • Press, Insiders, Influencer

> ~986.000 Impressions onInstagram

Promo-Event: >1.300 Guests

  • 5-day Event 


Industry guests on 11 July in front of the Museumsquartier Vienna
Impressions of the ZTE Kick-Off Event

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dentsu X is an integrated agency network combining best-in-class communication and media planning services, content creation, technology, data and behavioural insights. dentsu X helps brands create integrated and personalised marketing solutions to cut through the noise of a saturated media market and meet rapidly changing consumer demands. 

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