Establishment of a new, unknown smartphone brand in a strongly dominated and highly competitive market as well as the launch of the first 5G smartphone in Austria.
Under the product motto "Choose Smart" we make the topic 5G, as well as the new features of the ZTE Axon 10Pro really tangible - in the heavily frequented Museumsquartier in Vienna in the "Tunnel of Smart Choices". We create an unforgettable tunnel experience for press and industry guests, influencers and end customers by letting the visitors themselves decide which product features they want to focus on.
Kick-Off Event: 38 Guests
- 1 day Event
- Press, Insiders, Influencer
> ~986.000 Impressions onInstagram
Promo-Event: >1.300 Guests
- 5-day Event
dentsu X: ZTE Experience Tunnel
Many visitors showed great interest in the new product.
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