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Flora Plant
  • Launch a new product in stagnating segment as first test market worldwide
  • Build up brand awareness of 35% within 11 weeks
  • Build up social media channels with min. 1.000 followers

Step 1: TEASER

Community activation with teaser campaign on social media incl. influencers to create excitement


Step 2: LAUNCH EVENT

Launch event for the top 100 FMCG opinion leaders


Step 3: MEDIA CAMPAIGN

Launch campaign using TV, digital display and video including time targeting for digital assets and M1, our Consumer Connection Study, a Global Single Source Study, with all insights on target group


Step 4: PROMOTION

POS promotion and a cookie event in “The Mall”, Vienna with chef Julian Kutos

Flora Plant was sold out in surrounding stores by midday

Results after 11 weeks:

  • 41% aided brand awareness
  • +300% Flora Plant units sold per week/shop
  • SEA with CPC of 0,18% and CTR of 8,2%
  • Reaching 15.666.046 Impressions on Social Media with 25.716 Reactions and 2.024 new fans on FB & IG

These results were a significant milestone for the further rollouts in other markets!