Once again, the cork popping in the Vienna creative agency isobar: The team around Account Director Erich Holzbauer was commissioned after an agency screening with the conception and implementation of the new image campaign for HEUTE, the daily newspaper with the second strongest edition in Austria.
The strategy of the agency: Heute with the concrete benefits "Objective. Entertaining. Practical". Confidently stand out from the tabloid competition. Thus, the claim "Heute bringts auf den Punkt" to "Heute bringts leiwand auf den Punkt" further developed and presented paper variant, website and app in humorous subjects as "der leiwande Boulevard" - in contrast to "nicht leiwanden" Situations. The first phase of the campaign includes TV and online spots, radio, advertisements and online formats.
"The campaign is the result of a cross-departmental strategy process". The key message and positioning as the basis for the briefing of the agency were developed in several workshops. They contain the spirit of the entire Heute team and are therefore 100% authentic. And you can feel that, it has a lot of potential, "says Herbert Seipt, Head of Sales and Marketing Heute.
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