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0

the projected website visits 

0

projected leads 

0

positive social media sentiment 

Challenge

The Middle East is renowned for big and luxurious vehicles. In a market dominated by luxury brands, our new car could go completely unnoticed. We knew that we needed to change people’s preconceived ideas and position the all-new Chevrolet sedan as both desirable and affordable.

Solution

We launched the campaign with unbranded creative, from an unbranded social media handle (a regional first!). A car with no name, made by an unknown brand. An #unexpected mystery began on Twitter and Instagram to discover what Car X was and who was behind it. 

Result

  1. Delivered 5.25 x the target website visits 
  2. Delivered 3.13 x the target leads 
  3. 433 people registered their intent to buy Car X 
  4. 90% positive social media sentiment

Carat

Carat is the world’s first media agency and is the largest media agency network in DAN. Having pioneered the sector Carat has been redefining the value that media delivers for clients’ business ever since. Carat has a strong heritage in consumer insight and strategy and has been named #1 agency in all qualitative measures for 10 out of the last 11 RECMA reports. Carat’s focus is continuing to pioneer in consumer insight and strategy, understanding and activating real people in media to drive performance for brands. 

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