Pete Stein
Global Practice President - CXM, dentsu
Pete Stein most recently served as President of Merkle Americas and leader of the dentsu Customer Experience Management (CXM) Service Line in the Americas – a role he retains as part of his new remit. In the role he oversaw all aspects of Merkle’s Americas regional operation, including sales, account management, solutions, services, and marketing. He was responsible for driving the P&L for Merkle Americas, representing more than 70% of the company’s global revenue and employee base. A 25-year industry veteran, Stein is a recognized leader with a proven track record of leading digital, media and consulting firms. Prior to joining Merkle in 2020, he served as the CEO of Huge, a global experience agency with 1,200 employees in 13 offices across the globe. Huge delivered world-class customer experience work to clients like Google, McDonalds, and P&G. Prior to that role, he spent more than 18 years at Razorfish, ultimately rising to global CEO of the organization. While at Razorfish, Stein expanded a base of digital offerings by creating new global capabilities in e-commerce, social, mobile, and programmatic media, delivering strong growth for clients. He is actively involved in the advertising and digital community, having served on the Ad Council board and the Snap Client Council.
