dentsu aegis network

USA

Data2Decisions

Specialist Brands

PAGE TOOLS
@globald2d

Data2Decisions MD @Kath_Munford providing her thoughts on the latest IPA Bellweather report https://t.co/M4Ku0GxNQF

GROWTH THROUGH BETTER MARKETING.

Data2Decisions is a global marketing effectiveness consultancy. We help businesses grow profits through effective marketing. Using data, statistical analysis and a variety of analytical techniques we show exactly how well our clients’ marketing is performing and why. These insights and learnings enable our clients to make more effective and profitable decisions about how to invest their marketing budget. As Dentsu Aegis Network’s global marketing effectiveness brand, Data2Decisions supports clients in over 35 counties and staffs a talented team of 120 people across 9 offices worldwide.

WWW.DATA2DECISIONS.COM
CPG Global Budget Optimization

CPG Global Budget Optimization

Our client’s revenue growth had fallen short of target and a challenge was issued by the CEO: How much additional revenue could be coaxed from the existing worldwide media budget to supply the shortfall? To answer this we used PoleStar, our flagship optimization tool, to reallocate budget across the global media portfolio. We fused media response curves with relevant benchmarks from our internal ROI database and completed the analysis in one month, while our competitors would normally take six. The findings resulted in an 80% ROI improvement without spending any additional budget.

Luxury Fashion: Online & Offline Consumer Journey

Luxury Fashion: Online & Offline Consumer Journey

As a result of globalization and media convergence, consumers’ interaction with fashion brands has become more complex, with consumers researching and buying both online and offline. Our client needed to better understand this complex consumer journey to more effectively plan and invest in marketing globally. Combining traditional econometrics with digital attribution, we evaluated our client’s media performance across the USA, UK and APAC. The insights enabled us to optimize the media plan to identify significant incremental revenue opportunities of $6MM and resulted in a 35:1 project ROI.

Utility Supplier: Building Client’s Effectiveness Capabilities

Utility Supplier: Building Client’s Effectiveness Capabilities

Not only do we conduct analyses for our clients, we can also help to establish analytic capabilities within. We were tasked with helping our client set up an in-house marketing effectiveness analytical team. Data2Decisions led the recruitment process for the client-side lead analyst in addition to providing in-depth practical training sessions for the new team. We customized our modeling and budget optimization software to align with the client’s business objectives. Within 3 months, a fully functioning in-house team was in place. To date, we’ve had a 5 year relationship with the client.