Visionary Leader

Her hashtags: #Independent, #SelfReliant, #Conservative

She's the epitome of an entrepreneur, passionately dedicated to her career and always aiming for success and recognition. Her leadership qualities shine through effortlessly.

Socially, she's very engaged and articulate, enjoying being part of conversations and tends to share her emotions and views with others in a honest manner. In any group, she's the one people turn to for advice, a true opinion leader. She has a deep interest in culture and arts and is also a lover of luxury goods. But her focus is on appreciating the quality and experience offered by products and services, not just their high prices or status symbols.

When it comes to financial planning, she's far from passive. She has an open attitude towards disruptive products and is often among the early adopters.

Previous Archetype - Opinionated Protector

Next Archetype - Contented Free-Spirit

DentsuHER

dentsuHER is a set of customizable and scalable go-to-market propositions that enables brands in Hong Kong to address the hugely underserved but increasingly powerful affluent female audience. Fronted by a cross-practice senior female leadership team, dentsuHER aims to provide clients a breakthrough in customer segmentation, especially in traditionally male-focused verticals that are currently missing out on a high level of potential spending by this segment. This includes wealth management, investment, automobile, alcoholic beverages, property, and more.

dentsuHER's ambition is to unlock new growth avenues for our clients by going beyond traditional advertising and tapping into innovative solutions such as business transformation, product designs, and customer experience. dentsuHER's vision is through what we do, we can impact beyond communication but our industry, our culture and our society.

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