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Creating Light Bulb Moments

Mitchell is an award-winning strategic communications firm, working on a national and global scale with some of the world's largest companies and best-known brands. Our capabilities include a variety of public relations services that span traditional, digital and social channels, and are focused on helping clients build relationships, reputation and results. Mitchell was selected as a Top 10 Fastest-Growing Agency Globally by The Holmes Report and a 2014 Midsize Agency of the Year finalist by PRWeek.

Opening

Walmart Grand Openings

Mitchell designs and executes the most aggressive integrated public relations and marketing campaigns in the history of Walmart store openings. Our hyper-local approach to maximising openings across the U.S. promoted assortment and local suppliers, humanised the brand, showcased job creation and more. Collectively, these campaigns have reached more than 1 billion via traditional media and an estimated 2.5 million via social media.

Swiffer

Swiffer Goes Pink

Mitchell led a campaign to promote the partnership between Swiffer and Walmart with Cleaning for a Reason, a nonprofit organization that provides free housecleaning services to women undergoing cancer treatment. The media relations campaign included a national interview on Fox & Friends Weekend, a 22-market satellite media tour, social media news release, and mommy blogger engagement.  The publicity campaign generated 323 million impressions.

Multi-channel video production

Multi-channel video production

Our in-house video production team has positioned Mitchell as an agency of the future by establishing value across the businesses of our clients. We currently deliver more than 250 video productions to our clients annually that include local and national television commercials, training videos, customized clips for social media and much more.

Train the Trainer

Train the Trainer

XTO Energy asked Mitchell to create a customised Train the Trainer programme that armed Environmental Health & Safety (EHS) coordinators with effective facilitation skills. The success of the programme prompted XTO to expand the training across the company and add a front-line supervisor training known as Leadership Communication.

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