Executive Creative VP, AgenciaClick Isobar
Raphael has been working with interactive media for 13 years. At present he’s responsible for the interactive creative strategy of brands such as FIAT, Philips, TIM, Petrobras and Sony Ericsson in the Brazilian market, at AgênciaClick Isobar. In 2011, Raphael has lead more than 100 interactive campaigns, most of them inspired by the "Open Source Branding" concept. From this concept was created the first collaborative and crowd-sourced car in the world – FIAT Mio, presented in the last São Paulo Auto Show.