Challenge
Through our data-driven campaign, we used targeted digital display, personalised emails, contextual OOH and film to remind Kiwis they still have the right to remain rewarded.
Solution
Through our data-driven campaign, we used targeted digital display, personalised emails, contextual OOH and film to remind Kiwis they still have the right to remain rewarded.
TVNZ+ It's free, but it could cost you"
Dentsu Creative
TVNZ, New Zealand's largest TV network, needed to rebrand its reimagined streaming brand, moving the platform from a 'catch up' on-demand service to a streaming destination.
Countdown CEM "Certainty Engine Marketing"
Dentsu Media
Consumer behaviours have changed since 2020, especially when shopping online, so we created a bid strategy based on "certainty".
Kathmandu "The Power of 3"
Dentsu Media
Utilising customer data, we transformed Kathmandu's Winter Sale media approach, optimising for real time consumer, weather, and conversion data to exponentially grow sales.
A New Zealand First for PlaceMakers and Google
Finding a first to market digital solution to help PlaceMakers maintain a high performing e-commerce channel.