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Challenge
We needed to demonstrates the functionality, quality and sustainability credentials of the brand through content, with an iconic adventure essential at the heart of it, the Kathmandu backpack.
Solution
The solution, was to link each content creators' story and adventure through one single product – a backpack. More specifically Kathmandu’s Litehaul 38L Carry-on Pack.
We engaged content creators from New Zealand and Australia to contribute to a multi-level campaign that generated content for both their own channels as well as for Kathmandu’s.
Result
The influencer content reached over 100,000 people and Kathmandu’s content piece reached international audiences through Facebook, Instagram and YouTube, broadening Kathmandu's brand awareness
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