Amnet is Dentsu Aegis Network's global programmatic buying group, specialising in the use of media, data and technology to bring different and better programmatic solutions to Dentsu Aegis Network clients.
Its mission is 'to underpin all brand communications with a single, consistent and deep view of a consumer and context.'
Amnet believes that no single ad technology, media owner or network can address audiences as effectively and efficiently as it can. It is committed to staying at the cutting edge of the programmatic landscape, educating its business and clients on ways it can use technology and data to deliver more efficient and effective advertising with the right metrics as its benchmark.
Amnet is part of Dentsu Aegis’ investment division Amplifi. Amplifi operates in three distinct areas: Investment, Global Media Partnerships and Programmatic Buying (Amnet). The goal of Amplifi is simple; to deliver value for clients through the use of technology, insight and creative thinking and at Amnet we leverage all of these to create the best possible solution for our clients.
TVNZ+ It's free, but it could cost you"
Dentsu Creative
TVNZ, New Zealand's largest TV network, needed to rebrand its reimagined streaming brand, moving the platform from a 'catch up' on-demand service to a streaming destination.
Countdown CEM "Certainty Engine Marketing"
Dentsu Media
Consumer behaviours have changed since 2020, especially when shopping online, so we created a bid strategy based on "certainty".
Kathmandu "The Power of 3"
Dentsu Media
Utilising customer data, we transformed Kathmandu's Winter Sale media approach, optimising for real time consumer, weather, and conversion data to exponentially grow sales.
A New Zealand First for PlaceMakers and Google
Finding a first to market digital solution to help PlaceMakers maintain a high performing e-commerce channel.