Dentsu Aegis Network signs joint venture with People & Screens
12 Oct 2017
Dentsu Aegis Network today announces it has signed an agreement to become a founding partner of People & Screens, a specialised full service media agency, based in Moscow.
People & Screens delivers value for its clients by expanding their advertising to multiple screens, attracting new audiences through econometric models of media investment focusing on mobile display, mobile search and TV advertising.
There is a strong digital economy in Russia, with local businesses effectively competing with global players. In addition, Russia is entering a mobile boom with mobile advertising spend growing faster than the total digital market (+80% in 2016), currently making up 25% of total Digital share (Dentsu Aegis Network Advertising Spend – August 2017).
Andrey Chernyshov, Managing Partner, People & Screens commented: “Online businesses play an important role in Russia’s economy and are becoming bigger players in Russia’s advertising market, spending an estimated 20-30 billion roubles a year on digital advertising and 15 billion roubles a year in offline advertising, primarily TV. In today’s complex advertising world it is vitally important for online business to get maximum effectiveness from each channel, and have the ability to measure and improve that effectiveness across all channels with same set of performance metrics. People & Screens delivers this by uniting the best expertise in mobile, offline advertising and advanced analytics for its clients within one agency.”
Michael Voschinsky, CEO, Dentsu Aegis Network Russia commented: “The Digital economy and Technological disruption are transforming the role of advertising and driving new business niches. As a market leader in digital communications, Dentsu Aegis Network looks to create new services and product offering to best meet changing client needs. We’re delighted to welcome People & Screens to the Group as it will enhance our capabilities in mobile advertising and cross-media and strengthen our partnerships with the major players in the digital market in Russia, creating new opportunities for tailored solutions for online businesses and apps”.
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For further information contact:
Global Communications Manager
T: +44 (0)207 070 7713
Corporate Communications & Marketing Director
T: +7 903 755 11 89
Notes to Editors:
About Dentsu Aegis Network
Part of Dentsu Inc., Dentsu Aegis Network is made up of ten global network brands - Carat, Dentsu, dentsu X, iProspect, Isobar, mcgarrybowen, Merkle, MKTG, Posterscope and Vizeum and supported by its specialist/multi-market brands. Dentsu Aegis Network is Innovating the Way Brands Are Built for its clients through its best-in-class expertise and capabilities in media, digital and creative communications services. Offering a distinctive and innovative range of products and services, Dentsu Aegis Network is headquartered in London and operates in 145 countries worldwide with more than 38,000 dedicated specialists. www.dentsuaegisnetwork.com
About People & Screens
Founded in 2016, People & Screens is a full service media agency with a team of 26 people, including specialists in areas such as client service, offline advertising, mobile advertising, econometrics and analytics. Key clients include Utkonos, The Ministry of Telecom and Mass Communications of the Russian Federation, Edadil, Holodilnik.ru, Ulmart, Gett, Headhunter and a wide range of mobile gaming and other clients.