Dentsu Aegis Network signs agreement to acquire leading media agency media.at in Austria
10 May 2017
Dentsu Aegis Network today announced the signing of an agreement with A1 Telekom Austria Aktiengesellschaft, Österreichische LOtterien Gesellschaft m.b.H., Österreichische Post Aktiengesellschaft, P.S.K. Beteiligungsverwaltung GmbH and VI Verwaltungs- Beteiligungsgesellschaft m.b.H. to acquire media.at, a leading media agency group offering more than 40 year’s experience in media and strategy in Austria.media.at will be integrated into Dentsu Aegis’ local operations to bolster the existing offering of its businesses and further expand its services to local and international clients. The completion of this acquisition is subject to regulatory approval. Both parties have agreed not to disclose any information on the contract or the purchase price
Founded in 1975, media.at has 70 experts in Vienna and is one of Austria’s leading media agencies.
Andreas Weiss, CEO, Dentsu Aegis Network Austria said: “We are excited to welcome media.at to our family – their excellence in media and strategy will strengthen the existing marketing capabilities across Dentsu Aegis Network in Austria. The experienced team at media.at will support our global mission as an agency that transforms businesses through data driven solutions.”
Lars Bo Jeppesen, CEO, Dentsu Aegis Network Nordics, Central & Eastern Europe added "I am extremely impressed by media.at’s team and leadership. Their long-standing ability to combine media thinking and consulting excellence means they can deliver solutions that matter today, knowing what lies ahead. media.at is a highly complementary fit to Dentsu Aegis Network’s capability, and will help us take a big step towards our 2020 vision of winning in the digital economy. We look forward to working together with the managementand the team to deliver significant growth for our clients”, he added.
Andreas Knie, CEO, media.at commented: “We are excited to be joining the innovative Dentsu Aegis Network and to actively participate in transforming the future. media.at has always been a strong player in the local market. Combined with the finally given access to international know-how we will continue to be a highly professional partner for our clients in all relevant areas. Together we will further strengthen our pioneering role as Austria’s digital experts for the benefit of our clients.”
‑ ENDS ‑
For further information contact:
Notes to Editors:
About Dentsu Aegis Network
Part of Dentsu Inc., Dentsu Aegis Network is made up of ten global network brands - Carat, Dentsu, Dentsu media, iProspect, Isobar, mcgarrybowen, Merkle, MKTG, Posterscope and Vizeum and supported by its specialist/multi-market brands. Dentsu Aegis Network is Innovating the Way Brands Are Built for its clients through its best-in-class expertise and capabilities in media, digital and creative communications services. Offering a distinctive and innovative range of products and services, Dentsu Aegis Network is headquartered in London and operates in 145 countries worldwide with more than 38,000 dedicated specialists. www.dentsuaegisnetwork.com
media.at GmbH is an Austrian full-service media and communication agency. As one of the leading media agencies in the market with more than 40 years of experience, media.at is successfully working with clients such as A1 Telekom Austria, Österreichische Lotterien, BAWAG PSK and Österreichische Post. CEO Andreas Knie is responsible for the agency group with 55 communication experts based in Vienna. After the acquisition has been completed, Dentsu Aegis Network will hold a 100% share. www.media.at