Dentsu Aegis Network launches Columbus in India with Acquisition of Leading Digital Performance Group, SVG Media from the Smile Group
18 Apr 2017
Dentsu Aegis Network today announces the acquisition of SVG Media Private Limited (“SVG Media”), one of the largest independent digital agencies in India. SVG Media will join the network’s Asia Pacific digital marketing agency Columbus and will become SVG Columbus. Dentsu Aegis Network is currently Google’s largest search partner in India, and the addition of SVG Media will further strengthen the Group’s leading search position in the market. This acquisition will also support Columbus’ expansion in Asia Pacific – now in nine markets across the region.
SVG Media includes the flagship brands DGM, Komli and Seventynine. Founded in 2006, SVG Media comprises of over 280 specialists across four major Indian cities Gurgaon, Mumbai, Chennai and Bangalore. It offers diverse digital media competencies including online performance marketing, mobile app distribution, representations, social and web services through its flagship brands. The group has one of the largest client bases in the Indian digital media sector with over 700 monthly active advertiser campaigns locally, as well as international clients in Dubai, Indonesia and China.
Anurag Gupta, CEO of SVG Columbus & DGM, will report to Ashish Bhasin, Chairman and CEO of Dentsu Aegis Network South Asia. Anurag Gupta, CEO of SVG Columbus & DGM, Chirag Shah, CEO of SVG Media Mobile & Seventynine, Deven Dharamdasani, COO ofSVG Media Mobile & Seventynine, Akshay Mathur, Business Head of Komli, and Ashwani Mehta, Finance Controller, will join the SVG Columbus Managing Board, which will be chaired by Vivek Bhargava, CEO of Performance, Dentsu Aegis Network India. Harish Bahl and Manish Vij, founder and co-founder of the Smile Group, will continue to focus on investments through the Smile Group and will no longer act as directors of SVG Media. It has also been agreed that the Smile Group will retain the Tyroo Techlabs business.
Ashish Bhasin, Chairman and CEO of Dentsu Aegis Network South Asia, said: “India is a significant market with rapid growth potential in its mobile and performance marketing business, and Dentsu Aegis Network India has a strong track record in the search and performance space to deliver this. Given its capabilities in data led search, performance marketing and mobile, SVG Columbus is ideally positioned to capture the fragmented long tail publisher market in India using technology and data. As a Group we have leading position in digital in India, particularly in search and performance and this gives us a clear leadership position in this area. We will now have over 1,300 digital professionals, accounting for over 35% of our revenues, well ahead of our competitors.”
On behalf of SVG Columbus management, Anurag Gupta, CEO of SVG Columbus, ,said: “We started out as a digital media group more than a decade ago, and for us to join forces with a clear market leader in digital, that is Dentsu Aegis Network, makes perfect sense. Their priority in placing digital at the forefront of their strategy and goals align perfectly with ours. We will continue to scale our offering in performance marketing and serving clients through the network and other agency networks. We are assured of their strong growth momentum, which will enable us to further enhance our scale as a business operationally and geographically. Their unique one P&L model also allows us to be part of that shared vision towards a digital world which will provide us with access to the latest industry technology and talent to deliver the best solutions for our clients.”
For further information contact:
Pei Xuan Lim
Notes to Editors:
About Dentsu Aegis Network
Part of Dentsu Inc., Dentsu Aegis Network is made up of ten global network brands - Carat, Dentsu, Dentsu media, iProspect, Isobar, mcgarrybowen, Merkle, MKTG, Posterscope and Vizeum and supported by its specialist/multi-market brands. Dentsu Aegis Network is Innovating the Way Brands Are Built for its clients through its best-in-class expertise and capabilities in media, digital and creative communications services. Offering a distinctive and innovative range of products and services, Dentsu Aegis Network is headquartered in London and operates in 145 countries worldwide with more than 38,000 dedicated specialists. www.dentsuaegisnetwork.com
Columbus is a connections agency driven by a blend of performance and experience expertise underpinned by data and technology. Our talented and passionate team partner with our clients to build meaningful connections between people, ideas and brands. At Columbus, our expert navigation of data, pioneering strategy & exploration of emerging technology pushes us further to understand each customer journey and human behaviour to ultimately, create value for our clients. Since being founded in 2006, Columbus has pioneered the Performance and Experience space, growing to become the largest agency in Australia in what we do. We now have offices across nine countries in Asia Pacific, while enjoying the benefits of being part of the Dentsu Aegis Network. A relentless focus on innovation, Columbus has a dedicated Centre of Excellence division producing 60 first to market initiatives in Australia and four global firsts in the last three years.