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Our Strategy

Future Proof 

Launched in 2010, the Future Proof vision is to:

Become a responsible business
Future Proof means doing the right thing in our day-to-day business. It creates a system of good governance, including effective monitoring and credible reporting, and raises awareness of CSR with our internal and external stakeholders.

Make a positive contribution
We have the scope and reach to make a positive impact on society using the power of advertising. We want to play an active role in strengthening our communities and in preserving the environment where we operate.

Re-inventing the way brands are built
Doing CSR work helps us deliver our corporate mission of re-inventing the way brands are built. It encourages internal collaboration, trust and innovation to help us reduce the impacts of our products and services on a wider societal scale.

2015 Targets
We have set five ambitious targets until 2015, on which we will report progress and performance annually.

Our Delivery Model

In order to achieve our vision and targets by 2015, we developed the following delivery model to embed CSR into our business: