dentsu aegis network

Canada

Community

Why this matters

There is a growing gap between those who have and those that do not. The tension and unrest that result from this gap have a profound impact on social and economic stability. Because we rely on a healthy consumer economy we feel the impact of this instability immediately. Therefore we need to address some of the most pressing community challenges where they operate. We can do this through working with local charities to help them get their message across effectively.

Our approach

We have set a bold community involvement target for ourselves, focusing on the sharing of time and skills. We set strategy and policy at Group-level focusing purely on the sharing of skills, time and expertise with no restrictions in fundraising or corporate financial contributions. In addition, no specific themes or causes are mandated. The strategy is implemented locally by our operating companies, both geographically by brand but also horizontally by brand, through our delivery model.

Our target

Increase our community investment to the equivalent of 1% of our workforce.

Our delivery model

  • Raising internal community awareness through our annual global social media campaigns;
  • Engaging internal and external stakeholders around our global community programme, which leverages digital technology to take steps to reduce their energy consumption;
  • Coordinate with HR how to engage our people to use community work as a way to enhance learning & development rules to drive investment in greener technology and facilities;
  • Work with our Future Proof champions to create locally relevant action on issues like pro bono campaigns, volunteering, etc.

OUR GLOBAL PROGRAMS

Global programs that leverage the power of digital to do good. 

GlobalGivingTIME is a digital volunteering community where our people directly help small and medium-sized charities all around the world with issues around media and communications.

OUR GLOBAL CAMPAIGNS

Global campaigns that use social media to raise awareness.

Every year our Volunteer Challenge engages our 200 offices in the network to engage with the local community in a race to clock up the highest number of volunteers hours.

OUR GLOBAL PROGRAMS

Global programs that leverage the power of digital to do good.

Bringing our people and businesses together, this program uses digital technologye to help re-build Japan after the earthquake.