dentsu aegis network

Canada
@iprospectca

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Driving Digital Performance

Across the globe, we make digital marketing human by bringing everything together – creating the connections brands need to stay ahead, and giving businesses a tangible advantage in today’s world. At iProspect, we’re not just specialists in different types of digital marketing – we also know how to bring it together. By putting customers at the centre, we create effective strategies that connect with people across every channel – and grow businesses in ways they can measure.

Innovation in customer-centric, real time search to provide value to stranded travelers and drive revenue

Hilton Worldwide

Innovation in customer-centric, real time search to provide value to stranded travelers and drive revenue

Hilton Worldwide saw the value in addressing the plight of the stranded airport traveler – a captive audience with urgent, typically weather-induced hotel needs.

To achieve this and actually deliver intrinsic value to consumers, iProspect was challenged to create a powerful solution using existing technologies in an innovative way to accurately serve incident and location specific ads based on real-time flight cancellations.

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The new mobile Coca-Cola project born as a start-up built to spread brand recognition among its target audience.

Coca-Cola Canada

The new mobile Coca-Cola project born as a start-up built to spread brand recognition among its target audience

Our challenge was two-fold. First, engage bartenders to upload the WHAT’S RED™ plan and promotions, while at the same time build customer awareness of this app and get customers to actually buy the plan.

We launched a disruptive mobile project for our client, and by drawing from the full range of resources available within Dentsu Aegis Network, iProspect became a strategic media strategy and business consultant for Coca-Cola.

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"L'app des comiques": a mobile app for iOS and Android where you can listen to shorts and sketches from your favourite CKOI comedians.

CKOI

"L'app des comiques": a mobile app for iOS and Android where you can listen to shorts and sketches from your favourite CKOI comedians.

In an era focused on interactive and mobile media, increasing the audience for radio programming is a serious challenge. It is therefore important to make humour content accessible through a channel other than the radio in order to connect with the station's target audience: 24-35 year olds.

The strategy behind the app development was to make the CKOI humour sketches available at all times, without being restricted to the dedicated airtime. The mobile app allows users to access content at the touch of a button, in less than two clicks, and to return to it often (loyalty building).

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