dentsu aegis network

Canada

Connections that count

The most strategic agency in media underpinned by the buying power of Dentsu Aegis Network.

Vizeum was created for the new era of media: a convergent world where consumers and content come together, in real time, on platforms and devices; a global world massively impacted by digital technology which is totally reshaping the environment that brands and people live in. Vizeum embraces every dimension, linking social, mobile, offline and online, generating emotions and trust, and building powerful connections between brands and people at speed and scale. 

Hunger Games Mockingjay Part 2

For the final installment of the Hunger Games franchise, Vizeum and Isobar worked with Entertainment One Films on a number of unique online and offline executions across Canada. In the summer 2015, the team kicked off the Mockingjay Revolution with an early Awareness campaign, where was revealed the 3 Finger Salute at The Eaton’s Centre in downtown Toronto. This was coordinated across the globe in 21 major cities including, New York, Los Angeles, Paris, Milan, London, Stockholm, Mexico City, Moscow, Munich, and several more. The unveiling was a trending topic worldwide and generated a lot of buzz for one of the year’s biggest movies! Vizeum also orchestrated a train wrap execution in Toronto and Montreal which dominated both the interior and exterior, making those morning commutes a lot more exciting! Digitally, Vizeum and Isobar worked through the Spotify API to create a user-generated Mockingjay Battle Anthems playlist.

Who said that lying to a target was wrong?

Circle K

Who said that lying to a target was wrong?

This is exactly what has been done for the new campaign launch for Circle K's new product in-store, frosties called "White Lie". Their most recent summer drink was white but with an orange flavour, was the foundation of our media strategy targeting the 13 to 17 year olds.

Different banners - capsules exhibiting their latest technological gadget to draw on a site where there is not just this new gadget crazy . Well, we lied to our target; but once on the site , young people were in turn prepare a lie then they had to share it.

 

Creating Immersive Experiences with New Media

Sears Canada

Creating Immersive Experiences with New Media

When Sears Canada launched the LOOK! Report, it was a great innovation for our client. The goal of the quarterly flier was to showcase the latest trends available at the retailer to a younger, more fashion-forward consumer.

Using Consumer Insight To Fuel Innovation

eOne

Using Consumer Insight To Fuel Innovation

To ensure eOne successfully competes with the massive budgets of major studios, Vizeum is constantly seeking ways to bring their films to market through innovation. The XBOX Branded Destination Experience (BDE) solution is one example of this innovative thinking. Combing through Vizeum’s proprietary CCS database and looking at industry trends, we determined that core audiences which drive a film’s success in Canada have a strong link with console gaming. 

This gave Vizeum and eOne an environment untapped by competitors to speak to our audience while they were already actively seeking entertainment.

 

Creating Connections for Jacob’s Creek

Jacob’s Creek

Creating Connections for Jacob’s Creek

Red or white? Moscato or Cabernet Savignon? The choices in the wine category are endless and overwhelming for most consumers. Our challenge was to position Jacob’s Creek Moscato as a must-buy in the minds of the consumer, eliminating the sea of choices before she even entered the store.

Our target audience is a spirited bunch; young urban women who love to have fun and live life with a carefree attitude. Social by nature, the best moments for this group are those that are shared with The Girls and bonding over a common obsession is a regular ritual.

  • PASSIONATE PEOPLE

    2200PASSIONATE PEOPLE

  • COUNTRIES

    45COUNTRIES